Author

Charles Eze Obeta

Observed names: CHARLES E. OBETA, CHARLES EZE OBETA, CHARLES EZE OBETA, PH.D., Charles E. Obeta Charles E. Obeta, Charles Obeta, Dr. OBETA, CHARLES EZE, Obeta, Charles E., Obeta, Charles Eze

Institution: University of Nigeria

Observed institutions: Abia State University, University of Nigeria, Nnamdi Azikiwe University, Teesside University

ORCID: 0000-0001-9758-2104

Observed ORCID: 0000-0001-9758-2104

OpenAlex ID: A5000167003

Determinants of shopping mall patronage frequency in a developing economy: Evidence from Nigerian mall shoppers

2019 · Edwin Chukwuemeka Idoko, Stephen Ikechukwu Ukenna, et al. · Journal of Retailing and Consumer Services · 40

Social marketing efficacy in driving attitudinal changes of female students: Escapade of campus prostitution in Nigerian universities

2024 · Victor O. Okolo, Millicent Ifeyinwa Ohanagorom, et al. · Innovative Marketing · 2

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Assessing Tourism Potentials for Rebranding Nigeria

2013 · Charles E. Obeta Charles E. Obeta · IOSR Journal of Business and Management · 2

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International Marketing Strategies and Competitive Growth of 9mobile Telecommunications in Nigeria's Southeast

2026 · Mmoegbunam, Stephen Chijioke, Obeta, Charles Eze, et al. · Zenodo (CERN European Organization for Nuclear Research)

Digital Media Consumption and Corporate Reputation Management in Nigeria

2025 · Charles Obeta, Remigius Igboanusi · Palgrave studies of marketing in emerging economies

Effects of family planning counselling and media messages on contraceptives use by Nigerian men: Evidence from the Nigeria demographic and health survey.

2024 · Charles Obeta, Joseph Amuka · African Journal of Reproductive Health

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Physical evidence dimensions as predictors of customer satisfaction in selected hotels in Enugu, South East, Nigeria

2023 · CHARLES EZE OBETA, PH.D., RITA AGUSIOBO · Journal of Communication and Media Research

Proposing a Marketing Communications Model for Sustainable Foreign Direct Investment in Nigeria

2020 · CHARLES E. OBETA, PROF AHAM E. ANYANWU · Journal of Communication and Media Research

Examining the Relationship between Service Environment and Customer Satisfaction in Service Encounters in Selected Superstores in Enugu, South East Nigeria

2015 · Ikechukwu-Maria Nnamdi Hyacinth Okoye, Charles Eze Obeta · European Journal of Business and Management

Environmental Implications of Promotional Campaigns in Enugu Metropolis

2013 · Charles Obeta · IOSR Journal of Business and Management

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Works count: 13

Citation count: 44

H-index: 2

I10-index: 1