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Christian Rudeloff

Observed names: C. Rudeloff, Rudeloff, Christian
ORCID: 0000-0002-3707-3647
Observed ORCID: 0000-0002-3707-3647
OpenAlex ID: A5000211570
How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany
2020 · Stefanie Pakura, Christian Rudeloff · Journal of Small Business & Entrepreneurship · 74
It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups
2021 · Christian Rudeloff, Stefanie Pakura, et al. · Review of Managerial Science · 51
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AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions
2023 · Marvin Böhndel, Martin Jastorff, et al. · Journal of AI, robotics & workplace automation. · 32
How Corporate Brands Communicate their Higher Purpose on Social Media: Evidence from Top Global Brands on Twitter
2023 · C. Rudeloff, P. Michalski · Corporate Reputation Review · 29
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Exploring the Role of Influencers in Shaping Employer Brands: A Comparative Study of Corporate and Third-Party Influencers
2024 · Hannah Janssen, Christian Rudeloff · Corporate Reputation Review · 26
Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes
2022 · Christian Rudeloff, Julius Damms · Journal of Research in Marketing and Entrepreneurship · 26
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Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity
2023 · Mathea Herzberg, Christian Rudeloff · Journal of brand strategy · 23
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Zwischen Unterhaltung und Interaktion
2020 · Lotta Wiethe, Christian Rudeloff, et al. · kommunikation gesellschaft · 19
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Look Who’s Talking Now: The Effects of Pre-recorded and AI-generated Synthetic Brand Voices on Brand Anthropomorphism and Brand Equity
2024 · Lino Knödler, Christian Rudeloff · Journal of Creative Communications · 18
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Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)
2022 · Christian Rudeloff, Sigrid Bekmeier-Feuerhahn, et al. · International Journal of Strategic Communication · 18
Communication management of start-ups - An empirical analysis of entrepreneurs’ communication and networking success on Facebook
2020 · Stefanie Pakura, Christian Rudeloff, et al. · International Journal of Entrepreneurial Venturing · 18
Effectiveness of femvertising communications on social media: how brand promises and motive attributions impact brand equity and endorsement outcomes
2024 · Christian Rudeloff, Joke Bruns · Corporate Communications An International Journal · 17
Employees as Corporate Influencers: Exploring the Impacts of Parasocial Interactions on Brand Equity and Brand Outcomes
2023 · Sophia Egbert, Christian Rudeloff · International Journal of Strategic Communication · 10
Schlüsselwerke: Theorien (in) der Kommunikationswissenschaft
2022 · Ralf Spiller, Christian Rudeloff, et al. · Springer eBooks · 8
Kommunikationsmanagement von Gründungen in der Kultur- und Kreativwirtschaft: Eine empirische Bestandsaufnahme
2016 · Sigrid Bekmeier-Feuerhahn, Christian Rudeloff, et al. · Zeitschrift für Klein- und Mittelunternehmen/Zeitschrift für KMU und Entrepreneurship · 8
Does it pay to polarise? The impact of brand activism on brand perceptions and purchase intentions in entrepreneurial marketing
2023 · Christian Rudeloff, Hamasa Amin · Journal of digital & social media marketing. · 6
Not a silver bullet (yet): exploring the use of artificial intelligence and its determinants in communication agencies
2025 · Alessa Cramer, Christian Rudeloff · Corporate Communications An International Journal · 5
The interplay of parasocial interaction, source credibility and homophily for influencer marketing success in the Middle East
2024 · Malak Al-Ahmad, Christian Rudeloff, et al. · Journal of cultural marketing strategy. · 5
Blurring the Lines: How Social Media Managers Transform Business Communication
2021 · Rosemarie Nowak, Christian Rudeloff, et al. · Springer eBooks · 5
Natural Born Supporters? The Role of Personality Traits for Stakeholders' Moral Emotions and Behavioural Intentions Towards Activist Corporate Brands in Online Firestorms
2025 · Emily-Louise Rogotzki, Christian Rudeloff · Corporate Reputation Review · 4
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Branding Strategies of Human Brands in Sport on Instagram: The Roles of Private Attributes and Gender Differences
2023 · Christian Rudeloff, Sarah Ciegelski, et al. · International Journal of Sport Management and Marketing · 4
Warum hören Menschen Podcasts? Forschungsstand und Forschungsperspektiven zu den Motiven der Podcast-Nutzung
2022 · Christian Rudeloff, Janina M. Schaumann, et al. · Springer eBooks · 4
Intentionale vs. emergente Strategien der Online-Kommunikation von Gründungsunternehmen: Eine Status-quo-Betrachtung
2017 · Sigrid Bekmeier-Feuerhahn, Jana Kollat, et al. · Springer eBooks · 4
Die feinen Unterschiede, Über das Fernsehen
2022 · Christian Rudeloff · Springer eBooks · 3
Tweeting about female empowerment: How corporate brands communicate femvertising on X (formerly Twitter)
2023 · Christian Rudeloff, Jana Kohnen · Journal of digital & social media marketing. · 2
Works count: 44
Citation count: 432
H-index: 12
I10-index: 13
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