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Author

Malika Haoucha

Observed names: HAOUCHA Malika, HAOUCHA, Malika, Haoucha Malika, MALIKA HAOUCHA, Malika HAOUCHA, Malika HAOUСHA
ORCID: 0000-0003-1077-204X
Observed ORCID: 0000-0003-1077-204X
OpenAlex ID: A5000307501
Understanding the Crucial Role of Brand Image in the Students’ Higher Education Institution Choice: A Review of the Literature of Higher Education Branding
2024 · Douaa SNADROU, Malika HAOUCHA · Journal of Marketing Research and Case Studies · 26
University Teachers’ Perspectives on Adopting EMI in Morocco
2020 · Youssef Nadri, Malika Haoucha · Springer eBooks · 9
The effects of a feedback-based instruction programme on developing EFL writing and revision skills of first year Moroccan university students
2026 · Malika Haoucha · Warwick Research Archive Portal (University of Warwick) · 4
The influence of Big Data analytics strategy on performance: A comprehensive systematic literature review
2025 · Laila Omari, Driss Rahli, et al. · Corporate and Business Strategy Review · 4
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Digital solutions and Moroccan companies during the Covid-19 pandemic
2022 · Boulitama Othman, Rahli Driss, et al. · International Colloquium on Logistics and Supply Chain Management (LOGISTIQUA) · 4
Moroccan University Student Mental and Psychological Health in the COVID-19 Pandemic
2022 · Youssef Nadri, Malika Haoucha · Advances in educational marketing, administration, and leadership book series · 3
Consumer Acceptance of Mobile Shopping Apps, From Basic Apps to Ai-Conversational Apps: A Literature Review
2023 · Taoufiq DADOUCH, BENNANI, Bouchra, et al. · International Journal of Accounting, Finance, Auditing, Management and Economics · 2
PDF
Distance Learning as a Safe Haven During the COVID-19 Pandemic and Prospects for Post Pandemic
2022 · Malika Haoucha, Nora Margarita Basurto-Santos, et al. · Advances in educational marketing, administration, and leadership book series · 1
Brand dynamics throughout the centuries: branding and advertising history, brand emergence, transition, and classification
2025 · Fatima Ezzahra Jaida, Malika Haoucha · History of Retailing and Consumption
Women's Land Ownership in Morocco
2024 · Malika Haoucha, Fadila Jehhad, et al. · Advances in educational marketing, administration, and leadership book series
Empowering Moroccan Women Through Social Entrepreneurship
2024 · Malika Haoucha, Fadila Jehhad · Advances in educational marketing, administration, and leadership book series
Competitive Intelligence: A review of the literature
2019 · Soukaina RIZKI, Abdelati HAKMAOUI, et al. · Zenodo (CERN European Organization for Nuclear Research)
PDF
Intelligence Economique : Une revue de la littérature
2019 · Soukaina Rizki, Abdelati Hakmaoui, et al. · Revue Internationale des Sciences de Gestion
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Works count: 16
Citation count: 61
H-index: 4
I10-index: 1
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