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Rana Muhammad Sohail Jafar

Observed names: Muhammad Sohail Jafar, Rana Muhamamd Sohail Jafar, Rana Sohail Jafar
Observed institutions: Shenzhen University, Asia Pacific University of Technology & Innovation, Guangzhou University, Al Yamamah University, UCSI University, Fujian Agriculture and Forestry University
ORCID: 0000-0001-9260-5581
Observed ORCID: 0000-0001-9260-5581
OpenAlex ID: A5000486871
eWOM source credibility, perceived risk and food product customer's information adoption
2016 · Safdar Hussain, Wasim Ahmed, et al. · Computers in Human Behavior · 403
Consumers' online information adoption behavior: Motives and antecedents of electronic word of mouth communications
2017 · Safdar Hussain, Wang Guangju, et al. · Computers in Human Behavior · 252
Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores
2023 · Rana Muhammad Sohail Jafar, Wasim Ahmad, et al. · Technology in Society · 198
Breaking into the black box of consumers’ perceptions on metaverse commerce: An integrated model of UTAUT 2 and dual-factor theory
2024 · Ahmad Samed Al-Adwan, Rana Muhammad Sohail Jafar, et al. · Asia Pacific Management Review · 197
Treasure Hunting for Brands: Metaverse Marketing Gamification Effects on Purchase Intention, WOM, and Loyalty
2025 · Ahmad Samed Al-Adwan, Husam Yaseen, et al. · Journal of Global Marketing · 194
Cyber Shopping Beyond Boundaries: The Metaverse Revolution in e‐Commerce and Consumer Behavior
2025 · Rana Muhammad Sohail Jafar, Manahil Jabeen, et al. · Human Behavior and Emerging Technologies · 150
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Tourist loyalty in the metaverse: the role of immersive tourism experience and cognitive perceptions
2023 · Rana Muhammad Sohail Jafar, Wasim Ahmad · Tourism Review · 142
Revealing the Secrets of Metaverse Technology Adoption for Sustainable Performance via Dual-Stage SEM-ANN Analysis
2024 · Rana Muhammad Sohail Jafar, Yanming Sun, et al. · International Journal of Human-Computer Interaction · 126
Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic
2023 · Wasim Ahmad, Rana Muhammad Sohail Jafar, et al. · Journal of Cleaner Production · 85
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Social media usage and employee’s job performance: The moderating role of social media rules
2019 · Rana Muhammad Sohail Jafar, Shuang Geng, et al. · Industrial Management & Data Systems · 64
Immersive Learning Meets Theory: Modeling Eduverse Adoption in Higher Education
2025 · Ahmad Samed Al-Adwan, Amer Al-Adwan, et al. · Journal of Information Technology Education Research · 53
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Metaverse in Human Behavior: The Role of Telepresence and Flow Experience on Consumers’ Shopping Behavior in the Metaverse
2024 · Rana Muhammad Sohail Jafar, Wasim Ahmad, et al. · SAGE Open · 53
Unlocking the power of metaverse technology in tourism: enhancing experiences and perceptions about tourism destinations
2024 · Rana Muhammad Sohail Jafar, Jianhua Zhu, et al. · Asia Pacific Journal of Tourism Research · 42
Manager’s Age, Employee Environmental Passion, and Employee Green Engagement: A Conceptual Framework
2024 · Naveed R. Khan, Aamna H. Siddiqui, et al. · Vision The Journal of Business Perspective · 22
Job Embeddedness: Cross-cultural Comparison Between China and Pakistan During COVID-19 Pandemic
2022 · Muhammad Rafiq, Rana Muhammad Sohail Jafar, et al. · Vision The Journal of Business Perspective · 21
Microcredit and Economic Welfare: Experience of Poor Rural Households from Pakistan
2020 · Waqas Umar Latif, Sana Ullah, et al. · Journal of International Development · 20
Impact of Public Investment on Economic Growth
2016 · Ambar Rabnawaz, Rana Sohail Jafar · SSRN Electronic Journal · 18
Exploring the future of travel: Unveiling tourist behavior and perceptions of metaverse travel through hybrid PLS-SEM and ANN analysis
2026 · Wang Guangju, Rana Muhammad Sohail Jafar, et al. · Acta Psychologica · 17
Leveraging metaverse technologies for a sustainable future: The role of knowledge management practices and technology readiness
2025 · Manahil Jabeen, Rana Muhammad Sohail Jafar, et al. · Technology in Society · 13
Barriers and Challenges in Green Concepts Implementation
2023 · Naveed R. Khan, Muhammad Rahies Khan, et al. · Emerald Group Publishing Limited eBooks · 11
A Comprehensive Evaluation: Water Cycle Algorithm and Its Applications
2018 · Rana Muhammad Sohail Jafar, Shuang Geng, et al. · Communications in computer and information science · 10
Willingness-to-pay for Organic Food in Pakistan: The Effect of Motivational Factors and Mediated Role of Attitude
2018 · Ullah Sana, Waqas Umar Latif, et al. · DEStech Transactions on Economics Business and Management · 9
On the Marketing Mix of Fujian Tea Tourism
2017 · Yanling Chen, Rana Muhammad Sohail Jafar, et al. · International Conference on Social Science, Public Health and Education (SSPHE) · 9
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Integration and Effective Supply Chain Management: A Review of Agriculture in Pakistan and China
2016 · Safdar Hussain, Wasim Ahmed, et al. · SSRN Electronic Journal · 5
Aptitudes of Pakistani Rice Industry with Respect to Global Trade
2015 · Rana Muhammad Sohail Jafar, Ambar Rabnawaz, et al. · Munich Personal RePEc Archive (Ludwig Maximilian University of Munich) · 5
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Works count: 46
Citation count: 2,145
H-index: 17
I10-index: 21
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