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I-Yen Lu

Observed name: I.-Yen Lu
ORCID: 0000-0001-8772-1772
Observed ORCID: 0000-0001-8772-1772
OpenAlex ID: A5000585437
Evaluating Competitive Ability of Tourism Enterprise by Using MTP-MCDM Technology for Resource-Based Viewpoint
2022 · I-Yen Lu · Mathematical Problems in Engineering · 1
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Exploring customer engagement and authentic experience: a structural integrated model of service quality and brand choice
2026 · I.-Yen Lu, Chih-Hsing Liu, et al. · Total Quality Management & Business Excellence
Authentic experiences and destination brand equity: a moderated mediation model of aesthetic perception and place identity
2026 · Chih-Hsing Liu, I-Yen Lu, et al. · Asia Pacific Journal of Marketing and Logistics
Advancing Big Data Adoption for Sustainability Marketing in Restaurants: A Hybrid Multi-Criteria Decision-Making Approach
2026 · Sheng-Fang Chou, Jeou-Shyan Horng, et al. · Journal of the Knowledge Economy
Works count: 4
Citation count: 1
H-index: 1
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