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Sarina Asif

Observed name: Asif, Sarina
ORCID: 0000-0001-5778-3016
Observed ORCID: 0000-0001-5778-3016
OpenAlex ID: A5000816360
The Role of Digital Food Marketing in Shaping Consumer Behavior and Sustainability in Emerging Economies
2025 · Sarina Asif · Advances in marketing, customer relationship management, and e-services book series · 8
The influence of online marketing on start-ups
2022 · Smriti Garg, Sarina Asif, et al. · International Journal of Health Sciences · 8
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Toward Transparent Model Selection in Marketing Research: An Open-science Decision Protocol for Documenting, Justifying, and Reporting Modelling Choices
2026 · Sidharth Lalwani, Sarina Asif · SSRN Electronic Journal
Bridging the Human-AI Readiness Gap in Marketing: Introducing the HACR Framework
2026 · Sarina Asif, Sidharth Lalwani · SSRN Electronic Journal
Toward Transparent Model Selection in Marketing Research: An Open-Science Decision Protocol for Documenting, Justifying, and Reporting Modelling Choices
2026 · Lalwani, Sidharth, Asif, Sarina · Zenodo (CERN European Organization for Nuclear Research)
Sustainable Leadership for Institutional Environmental Stewardship: A Behavioral and Systems Approach for Transforming Organizations
2026 · Sarina Asif, Nitish Kumar Minz, et al. · IGI Global eBooks
Reimagining Organizational Behavior Through AI-Human Synergy: Trust, Motivation, and Adaptive Leadership in Intelligent Workplaces
2026 · Sarina Asif, Anumeha Mathur, et al. · Advances in computational intelligence and robotics book series
AI in Strategic Talent Acquisition: Enhancing Diversity, Inclusion, and Employer Branding in the Digital Workforce
2026 · Sarina Asif, Anumeha Mathur, et al. · IGI Global eBooks
Bridging the Human-AI Readiness Gap in Marketing: Introducing the HACR Framework
2025 · Asif, Sarina, Lalwani, Sidharth · Zenodo (CERN European Organization for Nuclear Research)
The Social Media Effect on Luxury Consumption: Redefining Consumer Behavior in the Digital Age
2025 · Sarina Asif · IGI Global eBooks
Waste to Wealth: Entrepreneurial Strategies for Sustainable Waste Management
2024 · Asif, Sarina, Minz, Nitish Kumar · Zenodo (CERN European Organization for Nuclear Research)
Exploring Trust and Security Concerns in Digital FMCG Purchases: Evidence from Indian Millennials
2024 · Pooja, Asif, Sarina · Zenodo (CERN European Organization for Nuclear Research)
Unveiling the Dynamics of Startup Ecosystems: Key Drivers of Entrepreneurial Success
2024 · Verma, Hansa, Asif, Sarina · Zenodo (CERN European Organization for Nuclear Research)
Impact of Internet of Things (IoT) on Supply Chain Management and Its Benefits in Tourism Industry
2022 · Asif, Sarina, Saini, Nikhil, et al. · Zenodo (CERN European Organization for Nuclear Research)
Analysis of Marketing Strategies Adopted by Travel Agencies to Promote Community-Based Tourism: A Case Study of Garhwal Region, Uttarakhand
2022 · Asif, Sarina · Zenodo (CERN European Organization for Nuclear Research)
Analyzing the Role of Digital Marketing, Green Marketing and CSR Policy in Brand Development: A Study of Retail Companies in India
2022 · Asif, Sarina, Sharma, Prerna, et al. · Zenodo (CERN European Organization for Nuclear Research)
Relationship between Personality trait, emotional intelligence and academic performance of University students
2021 · Asif, Sarina, Gorakhnath, Igona, et al. · Zenodo (CERN European Organization for Nuclear Research)
Study of Internet Banking Usage: Elderly Vs Youth
2021 · Asif, Sarina · Zenodo (CERN European Organization for Nuclear Research)
Herd Consumption Behaviour of Indian Youth towards Luxury Fashion Brands: The Mediating Role of FoMO
2020 · Asif, Sarina · Zenodo (CERN European Organization for Nuclear Research)
Teenagers’ attitude towards luxury apparels: Gender perspective
2018 · Sarina Asif, Tanuja Kaushik · Asian Journal of Multidimensional Research
Works count: 20
Citation count: 16
H-index: 2
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