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Author

Yufeng Huang

Observed names: Yu-Feng Huang, Yu-feng Huang, Yu‐feng Huang
Observed institutions: Chaoyang University of Technology, Sacred Heart University, IBM (United States), National Sun Yat-sen University, National University of Singapore, Duke-NUS Medical School, University of Rochester
ORCID: 0000-0002-7342-1979
Observed ORCID: 0000-0002-7342-1979
OpenAlex ID: A5000920135
How impulsivity affects consumer decision-making in e-commerce
2012 · Yu-Feng Huang, Feng-Yang Kuo · Electronic Commerce Research and Applications · 79
Intertemporal Demand Spillover Effects on Video Game Platforms
2019 · Avery Haviv, Yufeng Huang, et al. · Management Science · 63
An eye‐tracking investigation of internet consumers' decision deliberateness
2011 · Yu‐feng Huang, Feng‐yang Kuo · Internet Research · 55
Learning to Set Prices
2021 · Yufeng Huang, Paul B. Ellickson, et al. · Journal of Marketing Research · 43
The Promotional Effects of Live Streams by Twitch Influencers
2025 · Yufeng Huang, Ilya Morozov · Marketing Science · 42
Pre-existing brain states predict risky choices
2014 · Yu-Feng Huang, Chun Siong Soon, et al. · NeuroImage · 35
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry
2022 · Yufeng Huang, Bart J. Bronnenberg · Marketing Science · 26
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
2018 · Yufeng Huang, Bart J. Bronnenberg · Marketing Science · 25
Hedonic evaluation can be automatically performed: An electroencephalography study of website impression across two cultures
2015 · Yu-Feng Huang, Feng-Yang Kuo, et al. · Computers in Human Behavior · 17
Learning by Doing and the Demand for Advanced Products
2019 · Yufeng Huang · Marketing Science · 15
Pricing Frictions and Platform Remedies: The Case of Airbnb
2021 · Yufeng Huang · SSRN Electronic Journal · 12
Tied Goods and Consumer Switching Costs
2021 · Yufeng Huang · Marketing Science · 8
Influence of self-efficacy on execution discrepancy and decision performance
2021 · Rong-Fuh Day, Feng-Yang Kuo, et al. · Information & Management · 8
Gains from Convenience and the Value of E-commerce
2020 · Yufeng Huang, Bart J. Bronnenberg · SSRN Electronic Journal · 7
Make Every Second Count: Time Allocation in Online Shopping
2023 · Rafael P. Greminger, Yufeng Huang, et al. · SSRN Electronic Journal · 4
Clarity: Data-Driven Automatic Assessment of Product Competitiveness
2020 · Sheema Usmani, Mariana Bernagozzi, et al. · Proceedings of the AAAI Conference on Artificial Intelligence · 4
Nonparametric Estimation of Price Elasticities: A Heterogeneous Treatment Effect Approach
2019 · Jingbo Wang, Yufeng Huang · SSRN Electronic Journal · 4
Positive Moods Can Encourage Inertial Decision Making: Evidence from Eye-Tracking Data
2019 · Yu-feng Huang, Feng-yang Kuo · Lecture notes in information systems and organisation · 3
The Value of Compatibility to a Tied-Good Market
2019 · Yufeng Huang · SSRN Electronic Journal · 3
To like or Not to Like in the World of Instagram: An Eye-Tracking Investigation of Instagram Users’ Evaluation Process for Liking an Image
2018 · Yu-feng Huang, Feng-yang Kuo, et al. · Lecture notes in information systems and organisation · 3
Behavior Regulation in Social Media: A Neuroscientific Investigation
2017 · Yufeng Huang, Feng‐Yang Kuo, et al. · Journal of the Association for Information Systems · 3
Platform Information Design and Competitive Price Targeting
2023 · Ruiqi Wu, Yufeng Huang, et al. · SSRN Electronic Journal · 2
The Rise of User Concentration in the Mobile App Market
2023 · Yufeng Huang, Yukun Liu, et al. · SSRN Electronic Journal · 1
Clarity 2.0: Improved assessment of product competitiveness from online content
2021 · Yufeng Huang, Mariana Bernagozzi, et al. · AI Magazine · 1
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Empirical analysis of consumer behavior
2015 · Yufeng Huang · RePEc: Research Papers in Economics · 1
Works count: 33
Citation count: 464
H-index: 11
I10-index: 11
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