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Sayantan Mukherjee

ORCID: 0009-0008-0519-5253
Observed ORCID: 0009-0008-0519-5253
OpenAlex ID: A5000999558
Darker shades of “fairness” in India: Male attractiveness and colorism in commercials
2020 · Sayantan Mukherjee · Open Linguistics · 7
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Travel influencers ’ impact on followers ’ engagement behavior
2025 · Sabita Mahapatra, Sanjog Ray, et al. · Tourism Recreation Research · 5
Understanding “Fairness” in India: Critically Investigating Selected Commercial Videos for Men’s Skin-Lightening Products
2019 · Sayantan Mukherjee · 1
Unlocking the smartphone strain: investigating the psychological impact of device dependence in India’s technical universities
2026 · Pratima Verma, Ajay Verma, et al. · Quality & Quantity
From taint to turnover: exploring driver disengagement in the Indian trucking industry
2026 · Pankesh Dhadwal, Sayantan Mukherjee, et al. · The International Journal of Logistics Management
Works count: 5
Citation count: 13
H-index: 2
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