Lanlung Chiang
Author
Alternate names Lan‐Lung Chiang, Lanlung Luke Chiang, Lanlung Chiang, Lan‐Lung Luke Chiang
Institution Yuan Ze University
Past institution Yuan Ze University
ORCID: Yes
H-index: 12
I10-index: 12
Works count: 26
Citations count: 792
The experience economy approach to festival marketing: vivid memory and attendee loyalty
2014 · Aikaterini Manthiou, Seonjeong Lee, et al. · Journal of Services Marketing
Investigating wellness tourists’ motivation, engagement, and loyalty: in search of the missing link
2016 · Eojina Kim, Lanlung Chiang, et al. · Journal of Travel & Tourism Marketing
Investigating the Effects of Memorable Experiences: an Extended Model of Script Theory
2015 · Aikaterini Manthiou, Juhee Kang, et al. · Journal of Travel & Tourism Marketing