Author

Chee-Hua Chin

Observed names: Chee Chin, Chee Hua Chin, Chee-Hua CHIN, Chee-Hua, Chin, Chin, Chee Hua

Institutions: Taylor's University, University of Technology Sarawak

Observed institutions: Universiti Malaysia Sarawak, Taylor's University, University of Technology Sarawak

ORCID: 0000-0001-7807-0496

Observed ORCID: 0000-0001-7807-0496

OpenAlex ID: A5001173006

The Implementation of Green Marketing Tools in Rural Tourism: The Readiness of Tourists?

2017 · Chee-Hua Chin, Chee-Ling Chin, et al. · Journal of Hospitality Marketing & Management · 159

Green consumption behaviour among Generation Z college students in China: the moderating role of government support

2023 · Pick-Soon Ling, Chee-Hua Chin, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 109

Rural Tourism Destination Competitiveness: A Study on Annah Rais Longhouse Homestay, Sarawak

2014 · Chee-Hua Chin, May-Chiun Lo, et al. · Procedia - Social and Behavioral Sciences · 102

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Tourists’ perspectives on hard and soft services toward rural tourism destination competitiveness: Community support as a moderator

2017 · May-Chiun Lo, Chee-Hua Chin, et al. · Tourism and Hospitality Research · 86

Market Orientation and Organizational Performance: The Moderating Role of Service Quality

2013 · Chee-Hua Chin, May-Chiun Lo, et al. · SAGE Open · 78

Controllable drivers that influence tourists’ satisfaction and revisit intention to Semenggoh Nature Reserve: the moderating impact of destination image

2021 · Wei-Chiang Chan, Wan Hashim Wan Ibrahim, et al. · Journal of Ecotourism · 71

Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

2023 · Chee-Hua Chin, Winnie Poh Ming Wong, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 65

Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on Kampung Semadang – Borneo Heights, Sarawak

2017 · Chee Hua Chin, Susan Su-Zhuang Thian, et al. · Tourism Review · 63

Empirical research on the competitiveness of rural tourism destinations: a practical plan for rural tourism industry post-COVID-19

2022 · Chee Hua Chin · Consumer Behavior in Tourism and Hospitality · 51

Rural tourism quality of services: fundamental contributive factors from tourists’ perceptions

2017 · Chee-Hua Chin, May-Chiun Lo · Asia Pacific Journal of Tourism Research · 47

The Impact of Accessibility Quality and Accommodation Quality on Tourists’ Satisfaction and Revisit Intention to Rural Tourism Destination in Sarawak: The Moderating Role of Local Communities’ Attitude

2018 · Chee-Hua Chin, Fung Yee Law, et al. · Unimas Institutional Repository (Universiti Malaysia Sarawak) · 39

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Resources Confirmation for Tourism Destinations Marketing Efforts Using PLS-MGA: The Moderating Impact of Semirural and Rural Tourism Destination

2020 · Chee Hua Chin, May Chiun Lo, et al. · Sustainability · 37

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Examining the Effects of Environmental Components on Tourism Destination Competitiveness: the Moderating Impact of Community Support

2016 · Chee-Hua, Chin, May-Chiun, Lo, et al. · Asian Academy of Management Journal · 24

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Does Environmental Stimulus Matters to Tourists’ Satisfaction and Revisit Intention: a Study on Rural Tourism Destinations in Sarawak, Malaysia

2022 · Chee-Hua CHIN, Winnie Poh-Ming WONG, et al. · GeoJournal of Tourism and Geosites · 21

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The Impact of Natural Resources, Cultural Heritage, and Special Events on Tourism Destination Competitiveness: The Moderating Role of Community Support

2017 · May‐Chiun Lo, Mohamad Abang Azlan, et al. · Unimas Institutional Repository (Universiti Malaysia Sarawak) · 19

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Tourists’ Perspective on Ecotourism Destination Competitiveness: The Role of Tangible Components

2019 · Jia-Lie Ching, May-Chiun Lo, et al. · International Journal of Academic Research in Business and Social Sciences · 17

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Exploring the Impact of Social Media Marketing on Tourism Destination Marketing and Revisit Intention: The Extension of Stimulus-Organism-Response (S-O-R) Model

2022 · Chee Hua Chin, Poh Ming Winnie Wong · Studies of Applied Economics · 16

Revealing the Competitiveness of Rural Tourism: Exploring Tangible and Intangible Resources in Sarawak (malaysia) and Henan Province (china)

2025 · Chee-Hua CHIN, Wei-Chiang CHAN, et al. · GeoJournal of Tourism and Geosites · 13

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Exploring the interplay of enjoyment and practicality’s dimensions: youths’ purchase intention in augmented reality shopping platforms

2025 · Chee-Hua Chin, Tat-Huei Cham, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 13

Cultural events' service quality, satisfaction and loyalty: a case on an annual cultural diversity event in Borneo

2023 · Salfarina Abdul Gapor, Chee Hua Chin, et al. · International Journal of Event and Festival Management · 13

Global responsible leadership traits and employee sustainable performance in Malaysia: a gender comparative analysis

2023 · Chee Hua Chin, Siew Chen Sim, et al. · Journal of Global Responsibility · 13

Intention to Use Virtual Reality in Sarawak Tourism Destinations: a Test of Stimulus-organism-response (s-o-r) Model

2023 · Chee-Hua CHIN, Winnie Poh-Ming WONG, et al. · GeoJournal of Tourism and Geosites · 13

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The Impacts of Multi-environmental Constructs on Tourism Destination Competitiveness: Local Residents’ Perceptions

2017 · Chee-Hua Chin, May-Chiun Lo, et al. · Journal of Sustainable Development · 13

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Rural Tourism Sustainable Management and Destination Marketing Efforts: Key Factors from Communities’ Perspective

2016 · Chee-Hua Chin, May-Chiun Lo, et al. · Journal of Sustainable Development · 13

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The Connection Between Competitiveness and Sustainability in Tourism Destinations: Examining the Hard, Soft, and Moderating Effects of Knowledge Sharing

2022 · Chee Hua Chin, May Chiun Lo, et al. · ENLIGHTENING TOURISM A PATHMAKING JOURNAL · 12

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Works count: 60

Citation count: 1,208

H-index: 16

I10-index: 27