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Murat Başal

Observed names: Basal, Murat, Başal, Murat, MURAT BAŞAL, Murat BASAL, Murat BAŞAL, Murat Basal
Observed institution: İstanbul Gelişim Üniversitesi
ORCID: 0000-0003-1440-659X
Observed ORCID: 0000-0003-1440-659X
OpenAlex ID: A5001255434
Dynamic Pricing Strategies Using Artificial Intelligence Algorithm
2024 · Murat Basal, Emel Saraç, et al. · Open Journal of Applied Sciences · 39
Influencer: Sosyal Medya Çağinda Marka Yaratmak
2022 · Başal, Murat · İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi · 20
Digital Product Passport in Marketing and the Future of Sustainable Development
2024 · Murat Basal, Ahmet Demircioglu · American Journal of Industrial and Business Management · 12
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
2024 · Busra Yuceer, Omer Faruk Sarkbay, et al. · Open Journal of Social Sciences · 10
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Impact of Digital Burnout on Consumer Perceptions of Online Shopping
2024 · Mehmet Faruk Ceylan, Murat Basal, et al. · Asian Journal of Individual and Organizational Behavior · 8
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Predictive Analytics for Customer Behavior Prediction in Artificial Intelligence
2025 · Murat Basal, Khouloud Moulai, et al. · Economics World · 7
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The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior
2024 · Bassam S. A. Mansour, Murat Basal · American Journal of Industrial and Business Management · 7
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Consumer cynicism toward management’s handling of uncertainties a study in the aviation sector
2023 · Murat Basal, Ekrem Suzen · E3S Web of Conferences · 6
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The importance of digital marketing in the strategic management of aviation
2023 · Murat Basal, Ekrem Suzen · E3S Web of Conferences · 6
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Is There a Place for Hedonic Consumption in On-Line Shopping Addiction?
2024 · Melike Selcuk Arpınar, Murat Basal · Sociology Mind · 4
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Brand equity in digital marketing: what does it mean in the health sector and how does it affect consumer decisions?
2023 · Murat Basal, Omer Faruk Sarkbay, et al. · E3S Web of Conferences · 4
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The Effect of Phenomenon in Social Media Marketing Activities
2024 · Dilek Kiraz, Murat Basal · Open Journal of Business and Management · 3
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Brand Attitude Process of Pop-Up Ads Used in Digital Marketing
2024 · Osman Yetkin, Murat Basal · Open Journal of Social Sciences · 3
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The Impact of Innovative Customer Service Practices on Organizational Performance in Airline Companies: A Qualitative Analysis
2024 · Ahmet Bakir, Murat Basal, et al. · Journal Of Organizational Behavior Research · 3
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The Impact of lean supply chain strategy on consumers’ purchasing behavior: the case of dental hospitals
2023 · Murat Basal, Omer Faruk Sarkbay · E3S Web of Conferences · 3
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The link between emotional health and organizational performance in the healthcare sector: a policy- and management-oriented perspective on psychological risks, organizational behavior, and service quality
2026 · Murat Başal, Ömer Faruk Şarkbay, et al. · Frontiers in Psychology · 2
Sustainable supply chain training: Digital tools for transportation modules
2025 · Murat Başal, Ekrem Süzen, et al. · E3S Web of Conferences · 2
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The Effect of Digital Burnout on Consumer Attitudes Towards Online Shopping
2024 · Mehmet Faruk Ceylan, Murat Basal, et al. · Journal Of Organizational Behavior Research · 2
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Safeguarding consumers in Web3-driven digital marketing: legal, governance, and financial policy challenges in the metaverse economy
2026 · Murat Başal, Ömer Faruk Şarkbay · Frontiers in Blockchain · 1
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The Effect of Hospitals’ Social Media Marketing on Patients’ Health Perception: Research in Istanbul Province
2024 · Claire Laetitia Fernende Nleng Aloma, Murat Basal · Sociology Mind · 1
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Havacilik Yöneti̇mi̇nde Örgütsel Adaleti̇n Sosyal Medya Pazarlamada Marka Ki̇şi̇li̇ği̇yle İli̇şki̇si̇
2023 · MURAT BAŞAL, EKREM SÜZEN · 3 SEKTÖR SOSYAL EKONOMİ DERGİSİ · 1
Brand recognition action in mobile shopping
2023 · Murat Basal, Sule Gayretlı · E3S Web of Conferences · 1
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Intrinsic Marketing Activities in Women’s Cooperatives and Employees’ Entrepreneurship and its Role in Ensuring Innovative Behaviors
2026 · Murat BASAL, Emel SARAC, et al. · Journal of Business Administration Research
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Internal Marketing and Organizational Identification in Services: An Empirical Study
2026 · Aybar*, Sibel, Başal, Murat · DergiPark (Istanbul University)
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Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics
2026 · Murat Başal · Open Journal of Social Sciences
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Works count: 41
Citation count: 145
H-index: 7
I10-index: 4
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