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Yoshiko DeMotta

Observed name: DeMotta, Yoshiko
ORCID: 0000-0003-0064-2495
Observed ORCID: 0000-0003-0064-2495
OpenAlex ID: A5001260189
Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type
2017 · Diogo Hildebrand, Yoshiko DeMotta, et al. · Journal of Consumer Research · 125
The effect of dialectical thinking on the integration of contradictory information
2015 · Yoshiko DeMotta, Mike Chen‐ho Chao, et al. · Journal of Consumer Psychology · 40
In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men
2012 · Diogo Hildebrand, Yoshiko DeMotta, et al. · Journal of Public Policy & Marketing · 28
Low‐fit cause‐related marketing: When and why do consumers respond positively?
2023 · Yoshiko DeMotta, Catherine Janssen, et al. · Journal of Consumer Psychology · 26
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How psychological contracts motivate employer-brand patronage
2017 · Yoshiko DeMotta, Sankar Sen · Marketing Letters · 11
Mai dongxi: Social influence, materialism and China's one-child policy
2012 · Yoshiko DeMotta, Kritika Kongsompong, et al. · Social Influence · 10
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Influencer endorsement of sustainable consumption: the role of vertical individualism
2025 · Yoshiko DeMotta, Li Qin · Journal of Consumer Marketing · 6
Dialectical thinking as a driver of charitable giving
2021 · Yoshiko DeMotta · Psychology and Marketing · 4
The Role of Analytic-Holistic Thinking Style in Charitable Responses to Public Health Crises
2026 · Yoshiko DeMotta · Journal of Nonprofit & Public Sector Marketing
The Role of Thinking Style in Consumer Reactions to Corporate Social Responsibility
2018 · Yoshiko DeMotta, Catherine Janssen, et al. · Global Fashion Management Conference
16-J: Temporal Focus and Consumer Response to Donation Appeals
2017 · Yoshiko DeMotta · ACR North American Advances
How Thinking Style Impacts Consumer Reactions to Corporate Social Responsibility
2016 · Yoshiko DeMotta, Catherine Janssen, et al. · ACR North American Advances
Consumer Evaluations of Corporate Relief Efforts to Disaster Victims: When Controllability Matters
2014 · Diogo Hildebrand, Yoshiko DeMotta, et al. · ACR North American Advances
Going to Extremes: Dialectical Thinking in the Context of Contradictory Information
2014 · Yoshiko DeMotta, Mike Chen‐ho Chao, et al. · ACR North American Advances
Why We Choose Employer Brands: The Role of Psychological Contracts on Employee Purchase Behaviors
2010 · Yoshiko DeMotta, Sankar Sen · PsycEXTRA Dataset
The Impact of Culture on Product Evaluations: A Dialectical Perspective
2008 · Yoshiko DeMotta, Mike Chen‐ho Chao, et al. · ACR Asia-Pacific Advances
Works count: 17
Citation count: 250
H-index: 6
I10-index: 6
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