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Kaouther Saied Ben Rached

Observed names: Ben Rached S. K., Ben Rached Saied Kaouther, Ben Rached, Kaouther, Kaouther Ben Rached, Kaouther Rached, Kaouther SAIED BEN RACHED, Kaouther Saeid Ben Rached, Kaouther Saied, Kaouther Saied Benrached, Saied Ben Rached, Kaouther, Saied Benrached, Kaouther
ORCID: 0000-0002-9170-135X
Observed ORCID: 0000-0002-9170-135X
OpenAlex ID: A5001282570
Perceived Deception in Advertising: Proposition of a Measurement Scale
2012 · Sawssen Chaouachi, Kaouther Rached · Journal of Marketing Research and Case Studies · 51
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The Persuasive Effectiveness of Famous and Non Famous Endorsers in Advertising
2010 · Aïcha Gaied, Kaouther Rached · IBIMA Business Review · 29
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La Cyberdépendance: Cas de l’addiction au réseau social Facebook
2015 · Houssem Edine Nasr, Kaouther Saied Ben Rached · La Revue Gestion et Organisation · 13
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From physician’s authority to patient expertise: the effects of e-health technology use on patient’s behavior and physician-patient relationship
2022 · Meryem Zoghlami, Kaouther Saied Ben Rached · VINE Journal of Information and Knowledge Management Systems · 10
Perceived Deception in Advertising: Antecedents and Consequences
2019 · Sawssen Garbouj Chaouachi, Kaouther Saied Ben Rached · European Journal of Management · 10
La fidélité envers la marque de « Deal » à travers une atmosphère inter@ctive : une étude qualitative exploratoire « Le cas d’achat groupé en ligne »
2017 · Ali Sallemi Hrichi, Kaouther Ben Rached · La Revue Gestion et Organisation · 6
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The Impact of Retailer Brand Name Substitution on Consumer Trust
2024 · Ahmed Kannou, Kaouther Ben Rached, et al. · International Journal of Professional Business Review · 5
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The Problematic use of Smartphone and Fomo as Antecedents of Facebook Addiction
2019 · Houssem Edine Nasr, Kaouther Saied Ben Rached · Academy of Marketing Studies journal · 4
Le bouche à oreille électronique « e-BAO » envers la marque de « Deal » à travers une atmosphère inter@ctive
2018 · Ali Sallemi Hrichi, Kaouther Ben Rached · La Revue Gestion et Organisation · 3
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The Influence of Trust on Consumer Attitudes and Purchase Intentions Regarding Second-hand Goods on Online Platforms
2025 · Khouloud Gammoudi, Ben Rached S. K. · International Journal of Professional Business Review · 2
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Impact of Consumer Empowerment on Satisfaction in an Online Brand Community: Mediating role of the Online Experience Toward the Brand
2022 · Habiba Ben Ameur, Kaouther Saeid Ben Rached · International Review of Management and Marketing · 2
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Using e-Health in the Prevention Against Covid-19: An Approach Based on the Theory of Planned Behavior
2021 · Meryem Zoghlami, Salma Ayeb, et al. · Lecture notes in computer science · 2
The Moderating Effect of Empowerment in the Relationship Internet Use in Health and Shared Decision-making Between Patient and Doctor
2019 · Meryem Zoghlami, Salma Ayeb, et al. · International Review of Management and Marketing · 2
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Consumer reactions to rebranding strategy in emerging markets: evidence from the tunisian retail sector and the “promogro” to “MG maxi” transition
2025 · Ahmed Kannou, Kaouther Saied Ben Rached · Cogent Business & Management · 1
The Moderating Role of Perceived Interaction in a Chatbot's Impact on Conversational Commerce
2024 · Habiba Ben Ameur, Kaouther Saied Ben Rached · CRC Press eBooks · 1
How consumers assess retailer brand substitution strategy: Impact of perceived similarity and consumer attachment
2024 · Kannou Ahmed, Ben Rached Saied Kaouther · Innovative Marketing · 1
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The Reduction of Financial Well-Being as an Antecedent of Consumer Value: Implication For Low Price Strategies In Turbulent Economies
2021 · Emna Arfa, Marwa Meddeb, et al. · Academy of Marketing Studies journal · 1
Online Health Information Search: What Behavior for which Users? Towards a Typology of e-Patients
2018 · Meryem Zoghlami Bellalouna, Kaouther Saied Ben Rached · Journal of Internet and e-Business Studies · 1
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Circular Fashion and Online Second-hand Shopping: When Trust Transforms Buying Behaviour
2026 · Khouloud Gammoudi, Kaouther Saied Benrached · UCJC Business and Society Review (formerly known as Universia Business Review)
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Supplier's origin and customer perceived value in inter-organizational relationships: the case of the Tunisian retailing sector
2026 · Rym Elamri Trabelsi, Kaouther Saied Ben Rached · The TQM Journal
Shared Micro-mobility Adoption: A Qualitative Investigation of User Motives for Electric Scooters and E-Bicycles
2025 · Khouloud Gammoudi, Kaouther Saied Benrached · International Journal of Research and Innovation in Social Science
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Enhance Ecological Behavior Through an Online Environmental Platform and Social Responsability
2025 · Habiba Ben Ameur, Kaouther Saied Ben Rached · International Journal of Research and Innovation in Social Science
Les facteurs explicatifs de l’achat de vêtements et d’accessoires de seconde main sur les plateformes en ligne
2025 · Gammoudi, Khouloud, Saied Benrached, Kaouther · Munich Personal RePEc Archive (Ludwig Maximilian University of Munich)
Consumers’ Resistance to Retailer Brand Substitution: Antecedents and Consequences
2024 · Ahmed KANNOU, Rym ELAMRI TRABELSI, et al. · International Journal of Research and Innovation in Social Science
Exploring the impact of trust dimensions on COVID-19 vaccination intention and behavior: A quantitative analysis
2023 · Salma Ayeb, Meryem Zoghlami, et al. · International Journal of ADVANCED AND APPLIED SCIENCES
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Works count: 39
Citation count: 144
H-index: 6
I10-index: 5
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