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María Esther Calderón Monge

Observed names: Calderón Monge, Esther, Calderón Monge, María Esther, Esther Calderon Monge, Esther Calderon-Monge, Esther Calderon‐Monge, Esther Calder¢n Monge, Esther Calderón Monge, Esther Calderón Monje, Esther Calderón-Monge, María Esther Calderon Monge
ORCID: 0000-0002-0661-4244
Observed ORCID: 0000-0002-0661-4244
OpenAlex ID: A5001386668
The role of digitalization in business and management: a systematic literature review
2023 · Esther Calderon-Monge, Domingo Ribeiro-Soriano · Review of Managerial Science · 390
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Analysis of sustainable consumer behavior as a business opportunity
2020 · Esther Calderon-Monge, Ivan Pastor-Sanz, et al. · Journal of Business Research · 71
Measuring the consumer engagement related to social media: the case of franchising
2021 · Esther Calderón-Monge, José M. Ramírez-Hurtado · Electronic Commerce Research · 37
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Economic Sustainability in Franchising: A Model to Predict Franchisor Success or Failure
2017 · Esther Calderon-Monge, Ivan Pastor-Sanz, et al. · Sustainability · 30
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Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism
2020 · Esther Calderon-Monge, Roger-Guzman Redondo-Rodriguez, et al. · British Food Journal · 25
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Internet as a Distribution Channel: Empirical Evidence from the Service Sector and Managerial Opportunities
2011 · Alicia Izquierdo-Yusta, Esther Calderon-Monge · Journal of Internet Commerce · 24
Twitter to Manage Emotions in Political Marketing
2017 · Esther Calderón-Monge · Journal of Promotion Management · 17
Brand and performance signals in the choice of franchise opportunities
2014 · Esther Calderon-Monge, Pilar Huerta-Zavala · Service Industries Journal · 17
Implementation of the SDGs by social economy enterprises in the agrifood sector
2023 · Juan Lafont-Torio, Esther Calderon-Monge, et al. · British Food Journal · 15
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The effects of management and environmental factors on franchise continuity
2019 · Jannett Ayup-Gonzalez, Esther Calderon-Monge, et al. · Economic Research-Ekonomska Istraživanja · 15
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Labeling and consumer purchases
2024 · Esther Calderon‐Monge, José M. Ramírez‐Hurtado, et al. · International Journal of Consumer Studies · 13
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Effects of Contract and Trust on Franchisor Performance
2017 · María Esther Calderón Monge, Iván Pastor‐Sanz · Repositorio Institucional de la Universidad de Burgos (University of Burgos) · 12
Brand and Price: Key Signals when Opening a Franchise Outlet
2015 · Esther Calderon-Monge, Pilar Huerta-Zavala · Journal of Promotion Management · 11
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How to select franchisees: A model proposal
2021 · Esther Calderon-Monge, Iván Pastor-Sanz, et al. · Journal of Business Research · 9
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La Gestión De Marca Con Orientación Al Mercado. Una Perspectiva Desde Los Franquiciados
2008 · María Esther Calderón Monge, Jannett Ayup González · Estudios Gerenciales · 9
Digitalisation and digital transformation in the social economy: the cases of Anecoop and Consum
2023 · Belén Ribeiro-Navarrete, Esther Calderon-Monge, et al. · British Food Journal · 8
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Actitudes hacia internet, riesgo percibido y confianza
2007 · Agustín V. Ruiz Vega, Alicia Izquierdo–Yusta, et al. · Dialnet (Universidad de la Rioja) · 8
Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis
2018 · Esther Calderón-Monge, Pilar Huerta-Zavala, et al. · International Entrepreneurship and Management Journal · 7
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Señales de valor de marca de las franquicias en México. Su efecto en el crecimiento del sistema franquiciador
2014 · Jannett Ayup-González, Esther Calderon-Monge · Estudios Gerenciales · 7
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Factores determinantes de la decisión de franquiciar en las enseñanzas españolas
2002 · María Esther Calderón Monge · Dialnet (Universidad de la Rioja) · 7
Insights into the localisation of outlets: The franchising chains
2024 · María D. Caro-Vela, José M. Ramírez-Hurtado, et al. · International Entrepreneurship and Management Journal · 6
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Exploring the evolution and future research on sustainability in franchising: a systematic review of the literature
2025 · Esther Calderon-Monge, Pilar Huerta-Zavala · Future Business Journal · 4
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Derechos de entrada e inversión en un periodo de crecimiento económico: percepción de los potenciales franquiciados
2010 · María Esther Calderón Monge, Pilar Angélica Huerta Zavala · Cuadernos de Economía y Dirección de la Empresa · 4
Análisis multivariante del comportamiento ético de los auditores españoles
1995 · Jesús Ortiz, María Esther Calderón Monge, et al. · Dialnet (Universidad de la Rioja) · 4
Big data analysis of Spanish wine consumers reviews
2024 · Esther Calderon-Monge, Vicente Ripollés-Matallana, et al. · International Journal of Wine Business Research · 3
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Works count: 84
Citation count: 771
H-index: 12
I10-index: 13
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