Get started
Author

Omar S. Itani

Observed names: Omar Itani, Omar S Itani
ORCID: 0000-0003-2258-7837
Observed ORCID: 0000-0003-2258-7837
OpenAlex ID: A5001498392
Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness
2019 · Omar S. Itani, Abdul-Nasser Kassar, et al. · International Journal of Hospitality Management · 367
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler
2017 · Omar S. Itani, Raj Agnihotri, et al. · Industrial Marketing Management · 289
Light at the end of the tunnel: Visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19
2021 · Omar S. Itani, Linda D. Hollebeek · Tourism Management · 267
Factors influencing green purchasing behaviour: Empirical evidence from the Lebanese consumers
2014 · Grace K. Dagher, Omar Itani · Journal of Consumer Behaviour · 246
Salesperson ambidexterity and customer satisfaction: examining the role of customer demandingness, adaptive selling, and role conflict
2017 · Raj Agnihotri, Colin B. Gabler, et al. · Journal of Personal Selling and Sales Management · 174
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
2017 · Raj Agnihotri, Kevin J. Trainor, et al. · Journal of Business Research · 157
Social media and customer relationship management technologies: Influencing buyer-seller information exchanges
2020 · Omar S. Itani, Michael T. Krush, et al. · Industrial Marketing Management · 152
Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: Does relationship duration matter?
2019 · Omar S. Itani, Rania El Haddad, et al. · Journal of Retailing and Consumer Services · 131
Building customer relationships while achieving sales performance results: Is listening the holy grail of sales?
2019 · Omar S. Itani, Emily A. Goad, et al. · Journal of Business Research · 130
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
2021 · Nawar N. Chaker, Edward L. Nowlin, et al. · Industrial Marketing Management · 125
The Impact of Environment Concern and Attitude on Green Purchasing Behavior: Gender as The Moderator
2015 · Grace K. Dagher, Omar Itani, et al. · Contemporary Management Research · 120
PDF
The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: the role of social capital
2022 · Omar S. Itani, Vishag Badrinarayanan, et al. · European Journal of Marketing · 112
Activating Corporate Environmental Ethics on the Frontline: A Natural Resource-Based View
2022 · Colin B. Gabler, Omar S. Itani, et al. · Journal of Business Ethics · 97
PDF
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs
2022 · Omar S. Itani, Ashish Kalra, et al. · Information & Management · 92
The effects of empathy and listening of salespeople on relationship quality in the retail banking industry
2015 · Omar S. Itani, Aniefre Eddie Inyang · International Journal of Bank Marketing · 77
When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias
2020 · Traci H. Freling, Zhiyong Yang, et al. · Organizational Behavior and Human Decision Processes · 76
B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange
2022 · Zsófia Tóth, Mona Mrad, et al. · Industrial Marketing Management · 69
“Us” to co-create value and hate “them”: examining the interplay of consumer-brand identification, peer identification, value co-creation among consumers, competitor brand hate and individualism
2020 · Omar S. Itani · European Journal of Marketing · 66
The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance
2021 · Hayam Alnakhli, Aniefre Eddie Inyang, et al. · Journal of Business-to-Business Marketing · 65
PDF
From cognition to action: the effect of thought self-leadership strategies and self-monitoring on adaptive selling behavior
2020 · Hayam Alnakhli, Rakesh Singh, et al. · Journal of Business and Industrial Marketing · 65
Achieving Top Performance While Building Collegiality in Sales: It All Starts with Ethics
2017 · Omar S. Itani, Fernando Jaramillo, et al. · Journal of Business Ethics · 57
Engaging with omnichannel brands: the role of consumer empowerment
2022 · Omar S. Itani, Sandra Maria Correia Loureiro, et al. · International Journal of Retail & Distribution Management · 54
Between a rock and a hard place: Seizing the opportunity of demanding customers by means of frontline service behaviors
2019 · Omar S. Itani, Fernando Jaramillo, et al. · Journal of Retailing and Consumer Services · 54
How does big data affect organizational financial performance in turbulent markets? The role of customer-linking and selling capabilities
2024 · Omar S. Itani, Ashish Kalra, et al. · Technological Forecasting and Social Change · 38
Examining the impact of social media de-influencing on audiences
2025 · Samer Elhajjar, Omar S. Itani · Internet Research · 37
Works count: 93
Citation count: 3,602
H-index: 32
I10-index: 43
Year
Topic
Type