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Arun Kumar Kaushik

Observed names: Arun K. Kaushik, Arun Kaushik, Kaushik, Arun Kumar
ORCID: 0000-0003-3023-0483
Observed ORCID: 0000-0003-3023-0483
OpenAlex ID: A5001508218
Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents
2015 · Arun Kumar Kaushik, Amit Kumar Agrawal, et al. · Tourism Management Perspectives · 247
Engaging customers through brand authenticity perceptions: The moderating role of self-congruence
2021 · Vikas Kumar, Arun K. Kaushik · Journal of Business Research · 172
Building consumer–brand relationships through brand experience and brand identification
2018 · Vikas Kumar, Arun K. Kaushik · Journal of Strategic Marketing · 160
Destination brand experience and visitor behavior: the mediating role of destination brand identification
2017 · Vikas Kumar, Arun Kumar Kaushik · Journal of Travel & Tourism Marketing · 144
Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions
2020 · Vikas Kumar, Arun K. Kaushik · Journal of Travel & Tourism Marketing · 139
Achieving destination advocacy and destination loyalty through destination brand identification
2017 · Vikas Kumar, Arun Kumar Kaushik · Journal of Travel & Tourism Marketing · 125
An alternative model of self-service retail technology adoption
2015 · Arun Kumar Kaushik, Zillur Rahman · Journal of Services Marketing · 118
Perspectives and Dimensions of Consumer Innovativeness: A Literature Review and Future Agenda
2014 · Arun Kumar Kaushik, Zillur Rahman · Journal of International Consumer Marketing · 103
Co-creation of Social Value through Integration of Stakeholders
2015 · Amit Kumar Agrawal, Arun Kumar Kaushik, et al. · Procedia - Social and Behavioral Sciences · 87
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RETRACTED: Innovation adoption across self-service banking technologies in India
2015 · Arun Kumar Kaushik, Zillur Rahman · International Journal of Bank Marketing · 77
Influence of augmented reality on shopping behavior
2023 · Pallavi Dogra, Arun Kumar Kaushik, et al. · Management Decision · 75
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Examining the Antecedents and Consequences of Customers’ Trust Toward Mobile Retail Apps in India
2019 · Arun Kumar Kaushik, Geetha Mohan, et al. · Journal of Internet Commerce · 71
RETRACTED: An empirical investigation of tourist’s choice of service delivery options
2017 · Arun Kumar Kaushik, Zillur Rahman · International Journal of Contemporary Hospitality Management · 42
Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty
2023 · Rajeev Gupta, Vikas Kumar, et al. · Journal of Global Marketing · 41
Solar rooftop adoption among Indian households: a structural equation modeling analysis
2022 · Vikas Kumar, Arun Kumar Kaushik · Journal of Social Marketing · 37
Green drives: Understanding how environmental propensity, range and technological anxiety shape electric vehicle adoption intentions
2024 · Vikas Kumar, Arun Kumar Kaushik, et al. · Technological Forecasting and Social Change · 30
Vegetable and fruit growers’ intention to use biopesticides in India: application of TPB and HBM models
2023 · Amanpreet Kaur, Vikas Kumar, et al. · Journal of Environmental Planning and Management · 21
Building relationship orientation among travelers through destination brand authenticity
2022 · Vikas Kumar, Vikrant Kaushal, et al. · Journal Of Vacation Marketing · 18
Are Street Vendors Really Innovative Toward Self-service Technology?
2015 · Arun Kumar Kaushik, Zillur Rahman · Information Technology for Development · 16
To augment or to automate: impact of anthropomorphism on users’ choice of decision delegation to AI-powered agents
2025 · Shaista Anayat, Arun Kaushik · Behaviour and Information Technology · 15
Modeling the Indian households' intention to adopt the solar net metering system
2022 · Vikas Kumar, Arun Kumar Kaushik, et al. · Built Environment Project and Asset Management · 15
Investigating consumers’ adoption of SSTs – a case study representing India’s hospitality industry
2017 · Arun Kumar Kaushik, Vikas Kumar · Journal Of Vacation Marketing · 15
Self-service innovativeness scale: introduction, development, and validation of scale
2015 · Arun Kumar Kaushik, Zillur Rahman · Service Business · 15
A meta‐analysis exploring the relationship between perceived brand ethicality and consumer response
2023 · M. Geetha, Arun Kumar Kaushik, et al. · Business Ethics the Environment & Responsibility · 11
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Qualitative Investigation of Customer Delight and Terrible Hospitality Experiences
2022 · Arun Kumar Kaushik, Rajeev Gupta, et al. · Global Business Review · 10
Works count: 41
Citation count: 1,833
H-index: 18
I10-index: 25
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