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Juhi Gahlot Sarkar
Observed names:
Juhi G. Sarkar,
Juhi Sarkar,
Sarkar, Juhi Gahlot
Institutions:
Institute of Management Technology,
Xavier School of Management
Observed institutions:
Indian School of Business,
Institute of Management Technology,
IILM Institute for Higher Education,
Xavier School of Management,
EIILM University,
ICFAI Business School,
ICFAI Foundation for Higher Education,
IMS Ghaziabad
show all 8
ORCID:
0000-0003-1610-3621
Observed ORCID:
0000-0003-1610-3621
OpenAlex ID:
A5001823840
Brand it green: young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals
2019
·
Juhi Gahlot Sarkar
, Abhigyan Sarkar
, et al.
·
Young Consumers Insight and Ideas for Responsible Marketers
·
112
Hallowed be thy brand: measuring perceived brand sacredness
2019
·
Cheng Lu Wang
, Juhi Gahlot Sarkar
, et al.
·
European Journal of Marketing
·
78
Managing customers’ undesirable responses towards hospitality service brands during service failure: The moderating role of other customer perception
2021
·
Abhigyan Sarkar
, Juhi Gahlot Sarkar
, et al.
·
International Journal of Hospitality Management
·
76
Developing responsible consumption behaviours through social media platforms: sustainable brand practices as message cues
2022
·
Juhi Gahlot Sarkar
, Abhigyan Sarkar
, et al.
·
Information Technology and People
·
71
You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate
2019
·
Abhigyan Sarkar
, Juhi Gahlot Sarkar
, et al.
·
Journal of Brand Management
·
70
Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators
2021
·
Juhi G. Sarkar
, S. Sreejesh
, et al.
·
Psychology and Marketing
·
66
Store love in single brand retailing: the roles of relevant moderators
2019
·
Abhigyan Sarkar
, Juhi Gahlot Sarkar
, et al.
·
Marketing Intelligence & Planning
·
49
CSR through social media: examining the intervening factors
2019
·
Sreejesh S.
, Juhi Gahlot Sarkar
, et al.
·
Marketing Intelligence & Planning
·
43
Devoted to you my love: brand devotion amongst young consumers in emerging Indian market
2016
·
Abhigyan Sarkar
, Juhi Gahlot Sarkar
·
Asia Pacific Journal of Marketing and Logistics
·
42
The impact of other customer perception on consumer-brand relationships
2017
·
Sreejesh S.
, Juhi Gahlot Sarkar
, et al.
·
Journal of Service Theory and Practice
·
40
Attractive and facilitating store atmospheric stimuli: Validating the scales
2020
·
Gaurav Bhatt
, Abhigyan Sarkar
, et al.
·
International Journal of Retail & Distribution Management
·
37
Empirically examining the psychological mechanism of a loved and trusted business school brand
2020
·
Sumanjit Dass
, Sapna Popli
, et al.
·
Journal of Marketing for HIGHER EDUCATION
·
32
Building the holy brand: Towards a theoretical model of brand religiosity
2018
·
Cheng Lu Wang
, Abhigyan Sarkar
, et al.
·
International Journal of Consumer Studies
·
31
Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
2015
·
Juhi Gahlot Sarkar
, Abhigyan Sarkar
, et al.
·
Young Consumers Insight and Ideas for Responsible Marketers
·
31
Digital healthcare retail: role of presence in creating patients' experience
2021
·
S. Sreejesh
, Juhi Gahlot Sarkar
, et al.
·
International Journal of Retail & Distribution Management
·
29
Comprehending roles of virtual service assistant’s warmth and competence for service co-creation versus service recovery
2024
·
Gunjan Dandotiya
, Juhi Gahlot Sarkar
, et al.
·
Journal of Services Marketing
·
23
A qualitative investigation of e-tail brand affect
2018
·
Abhigyan Sarkar
, Juhi Gahlot Sarkar
, et al.
·
Marketing Intelligence & Planning
·
18
What is in a game? The impact of advergame design and reward elements on gamers' brand patronage
2023
·
Juhi Gahlot Sarkar
, Abhigyan Sarkar
, et al.
·
Asia Pacific Journal of Marketing and Logistics
·
17
Young adult consumers’ involvement in branded smartphone based service apps: Investigating the roles of relevant moderators
2019
·
Juhi Gahlot Sarkar
, Abhigyan Sarkar
·
Information Technology and People
·
17
The “right-to-refuse-service” paradox: Other customers’ perception of discretionary service denial
2020
·
Juhi Gahlot Sarkar
, Abhigyan Sarkar
, et al.
·
Journal of Business Research
·
16
Impact of online advertising on adolescent’s brand attitudes
2017
·
Abdolreza Eshghi
, Juhi Gahlot Sarkar
, et al.
·
Marketing Intelligence & Planning
·
16
Investigating young customers’ retail purchase embarrassment
2017
·
Juhi Gahlot Sarkar
, Abhigyan Sarkar
·
Marketing Intelligence & Planning
·
16
S/he styles: narcissistic fashion apparel consumption in India
2022
·
Juhi Gahlot Sarkar
, Abhigyan Sarkar
·
Journal of Consumer Marketing
·
15
Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand
2022
·
Juhi Gahlot Sarkar
, Abhigyan Sarkar
, et al.
·
European Journal of Marketing
·
14
How to develop emotional attachment amongst patients towards hospitals? A qualitative investigation in the context of emerging Indian market
2016
·
Abhigyan Sarkar
, Juhi Gahlot Sarkar
, et al.
·
Journal of Asia Business Studies
·
14
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Works count:
64
Citation count:
1,123
H-index:
17
I10-index:
32
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