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Author

Olfa Bouhlel

Observed names: O. Bouhlel, Olfa BOUHLEL, Olfa Bouhlel Bouhlel
Observed institution: University of Sousse
ORCID: 0000-0003-4169-8313
Observed ORCID: 0000-0003-4169-8313
OpenAlex ID: A5001946757
Brand Personality’s Influence on the Purchase Intention: A Mobile Marketing Case
2011 · Olfa Bouhlel, Nabil Mzoughi, et al. · International Journal of Business and Management · 97
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Online Purchase Intention: Understanding the Blogosphere Effect
2010 · Olfa Bouhlel, Nabil Mzoughi, et al. · International Journal of e-Business Management · 41
Brand Personality And Mobile Marketing: An Empirical Investigation
2009 · O. Bouhlel, N. Mzoughi, et al. · 23
An Investigation into the Consumers’ Sensitivity of the Logistics Efficiency
2011 · Mohamed Nabil Mzoughi, Karim Garrouch, et al. · International Journal of Business Administration · 17
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E-procrastination: a netnographic approach
2008 · Anissa Negra, Nabil Mzoughi, et al. · Journal of Customer Behaviour · 17
Assessing the Success of Mobile Banking in Saudi Arabia: Re-Specification and Validation of the DeLone and McLean Model
2023 · Olfa Bouhlel, Karim Garrouch, et al. · International Journal of E-Services and Mobile Applications · 14
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Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction
2009 · Wafa M’Sallem, Nabil Mzoughi, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 5
E-payment or cash on delivery: do e-retailers' ethics, trust, and value matter
2023 · Karim Garrouch, Olfa Bouhlel, et al. · International Journal of Electronic Marketing and Retailing · 4
Singles:An Expanding Market
2011 · Olfa Bouhlel, Mohamed Nabil Mzoughi, et al. · 3
E-payment or cash on delivery: do e-retailers' ethics, trust, and value matter
2022 · Mohamed Nabil Mzoughi, Olfa Bouhlel, et al. · International Journal of Electronic Marketing and Retailing · 2
The Perceived Ethical Behavior of Bankers: a North African Perspective
2011 · Wafa M’ SALLEM, Olfa BOUHLEL, et al. · Australian Journal of Business and Management Research · 2
The role of perceived value, trust, and characteristics of mobile banking applications in shaping continuance intention: evidence from Saudi Arabia
2024 · Mohamed Nabil Mzoughi, Olfa Bouhlel, et al. · International Journal of Technology Marketing · 1
An exploratory study on the morphology and measurement of teleshopping trust: a scale development
2019 · Olfa Bouhlel · International Journal of Services Economics and Management · 1
Works count: 13
Citation count: 227
H-index: 6
I10-index: 6
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