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Christos Livas

Observed names: C Livas, CHRISTOS LIVAS, Christos LIVAS, Livas, Christos
ORCID: 0000-0002-9166-8799
Observed ORCID: 0000-0002-9166-8799
OpenAlex ID: A5002019823
The Powers and Perils of Societal Advertising
2020 · Christos Livas · Journal of Macromarketing · 32
Perceived impact of BYOD initiatives on post-secondary students’ learning, behaviour and wellbeing: the perspective of educators in Greece
2018 · Christos Livas, Ioannis Katsanakis, et al. · Education and Information Technologies · 19
Mindful minds and entrepreneurial spirits in higher education: a scoping review
2023 · Nansy Karali, Sofia Mastrokoukou, et al. · Frontiers in Education · 11
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Examining the concurrent impact of teaching and assessment format on undergraduate students' academic performance in marketing
2022 · Christos Livas, Nansy Karali · Higher Education Skills and Work-based Learning · 10
Consumer sentiment toward international activist advertising
2023 · Christos Livas, Faidon Theofanidis, et al. · Innovative Marketing · 6
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Towards Systemic Leadership Resilience: Proposing the Hybrid Artificial Intelligent Leader in Response to Economic Crises
2025 · Faidon Theofanidis, Eleni Tsianaka, et al. · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 4
Perceived Technological Innovativeness, Entrepreneurial Proactiveness, and Performance in Established Women-Led Companies
2024 · Nansy Karali, Christos Livas, et al. · JWEE · 3
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Strategic Analysis of Mediterranean Island Destinations: The Case of Corfu
2022 · Georgios KONTOGEORGIS, Christos LIVAS, et al. · Journal of Environmental Management and Tourism · 3
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'The Battle of Marathon: Strategic STP in Ancient and Modern Greece – a Case Study'
2007 · Faidon Theofanides, Christos Livas · Innovative Marketing · 3
Tourist Satisfaction and Sustainable Tourism Governance in Mediterranean Island Destinations: The Case of Corfu
2024 · Georgios Kontogeorgis, Christos Livas, et al. · Advances in logistics, operations, and management science book series · 2
Prominent User Segments in Online Consumer Recommendation Communities: Capturing Behavioral and Linguistic Qualities with User Comment Embeddings
2024 · Apostolos Skotis, Christos Livas · Information · 2
Technological Innovation, Entrepreneurial Proactiveness and Performance: The Perspective of Female Executives
2024 · Nansy Karali, Christos Livas, et al. · 1
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Advertising Messages Before and During the Economic Recession in Greece
2016 · Athanasios Kouremenos, Christos Livas, et al. · Global marketing conference proceeding · 1
Exploring the impact of social conservatism on skepticism toward societal advertising among millennials and Gen Z: a multi-facet perspective
2026 · Christos Livas, Eirini Peitzika · International Review on Public and Nonprofit Marketing
A Multilevel Diagnostic Analytics Framework for Decomposing Momentum in Professional Basketball
2026 · Apostolos Skotis, Christos Livas, et al. · SSRN Electronic Journal
Social Media Use, Value Consciousness, and Brand Relationships
2024 · Christos Livas, Faidon Theofanidis, et al.
Forms of Bias in Online Reviews and Their Implications for Management of Customer Knowledge: A Literature Review
2024 · Apostolos Skotis, Christos Livas · Advances in business strategy and competitive advantage book series
Review of: "Ethical and political consumption: an integrated typology of practices"
2023 · Christos Livas · Qeios
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Compulsive Buying and Beliefs about Digital Advertising
2023 · Christos Livas, Alba Pajollari, et al. · International Scientific Conference on Digital Transformation in Business: Challenges and New Opportunities
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A Comparative Analysis of Segmentation, Targeting and Positioning in the Greek Banking Sector: The Cases of EFG Eurobank Ergasias and Citibank
2012 · Faidon Theofanides, Christos Livas · SSRN Electronic Journal
The Battle of Marathon: Segmenting, Targeting and Positioning in the Ancient and Contemporary Greece
2010 · CHRISTOS LIVAS, GEORGE GKIOKAS, et al. · International Conference on Marketing and Management Sciences (ICMMS)
Works count: 24
Citation count: 98
H-index: 5
I10-index: 4
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