Author

Valery N. Dovzhik

Observed names: V. Dovzhik, V. N. Dovzhik, Valeriy N. Dovzhik, Valery Dovzhik, Valery Nikolaevich Dovzhik, Довжик В. Н., Довжик Валерий Николаевич

Institution: State University of Management

Observed institution: State University of Management

ORCID: 0000-0001-5062-7125

Observed ORCID: 0000-0001-5062-7125

OpenAlex ID: A5002173784

Influencer marketing: current trends and prospects

2022 · K. A. Arzhanova, G. V. Dovzhik, et al. · Vestnik Universiteta · 7

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Empathy and Identification as an Online Technology of Blogger’s Communication in Digital Marketing

2021 · Galina V. Dovzhik, Valeriy N. Dovzhik, et al. · Studies in systems, decision and control · 7

Influencer Marketing as a Way to Influence Consumer Behavior

2022 · K. A. Arzhanova, G. V. Dovzhik, et al. · Lecture notes in networks and systems · 5

Theoretical and methodological aspects of personal brand formation in the digital environment

2021 · G. V. Dovzhik, V. N. Dovzhik, et al. · Digital sociology · 4

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Digital Ecosystems: Transformation of Competitive Marketing Strategies in the Russian Economy

2025 · Valery Dovzhik, Galina Dovzhik, et al. · Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент · 1

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The use of cartoon characters in brand advertising communications

2023 · G. V. Dovzhik, K. A. Arzhanova, et al. · Digital sociology · 1

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Socio-Psychological Model of PR Specialist Image in the Labor Market

2020 · K. A. Arzhanova, G. V. Dovzhik, et al. · Lecture notes in networks and systems · 1

Hr-branding in Hotel Activities as an Internal Marketing Tool for Improving Service Quality

2026 · Anastasia A. Dmitrieva, Marina A. Rogaleva, et al. · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA

Technologies for Preventing Professional Burnout Among Managers in the Context of Digital Transformation of Markets

2026 · Valery N. Dovzhik, Olga A. Vasilyeva, et al. · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA

Transformation of Youth Consumer Behavior Patterns in the Moscow Fashion Market under New Economic Conditions

2026 · Lyudmila Gennadyevna Akhmaeva, Valery Nikolaevich Dovzhik, et al. · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA

Цифровые Экосистемы: Трансформация Конкурентных Маркетинговых Стратегий В Российской Экономике

2025 · Довжик Валерий Николаевич, Довжик Галина Владимировна, et al. · Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент

Using e-marketing on the example of detailed targeting technology

2019 · V. Dovzhik, G. Dovzhik, et al. · E-Management

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Works count: 14

Citation count: 26

H-index: 4

I10-index: