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Natalia Hurzhyi

Observed names: N. Hurzhyi, Natalia Hurzhii, Nataliia HURZHYI, Nataliia Hurzhii, Nataliia Hurzhyi, Nataliia Нurzhii, Natalya Gurzhii, Гуржій, Наталія Миколаївна, Наталія Миколаївна, Гуржій
Observed institution: Zaporizhzhia National University
ORCID: 0000-0002-4955-9548
Observed ORCID: 0000-0002-4955-9548
OpenAlex ID: A5002321345
Enterprise Development Strategies in a Post-Industrial Society
2022 · Nataliia Hurzhyi, Alla Kravchenko, et al. · Postmodern Openings · 28
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The Impact of Innovative Development on the Competitiveness of Enterprises
2021 · Nataliia Hurzhyi, Tetiana Mishustina, et al. · Postmodern Openings · 14
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Harnessing Neuromarketing Techniques to Enhance Brand Engagement
2023 · Nataliia Hurzhyi, Yaroslava Popliuiko, et al. · Futurity of Social Sciences. · 12
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Analysis of trends of development of enterprise activity in the field of polymeric waste utilization in Ukraine
2018 · Anastasiia Lupinos, Nataliia Нurzhii · Management and Entrepreneurship Trends of Development · 8
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The Role of Adaptive Management in Ensuring Enterprises’ Sustainable Development
2025 · Nataliia HURZHYI, Igor ROZOVYK, et al. · Theoretical and Practical Research in Economic Fields · 5
Personnel management of organizations (on the example of LLC "Silpo-Food")
2025 · Nataliia Hurzhii, Miroslav Bateruk · Management and Entrepreneurship Trends of Development · 4
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Marketing Audit as a Tool for Assessing Business Performance
2023 · Iryna FESHCHUR, Nataliia HURZHYI, et al. · Theoretical and Practical Research in Economic Fields · 4
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Marketing Policy of the Major Players of the Coffee Market of Ukraine
2022 · Kostiantyn Vorobiov, Natalia Hurzhyi · Economic scope · 2
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Innovation Management Strategies in Transport Systems: Creativity and Management Practices
2026 · Tahir Taghiyev, Nataliia Hurzhyi, et al. · Communications - Scientific letters of the University of Zilina · 1
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Managing Own Brands in the Silpo Retail Chain: Trends and Prospects
2023 · Nataliia Hurzhii, Olga Gudyma, et al. · Market Infrastructure · 1
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Startup as a Strategic Component of the Development of the Creative Economy of Ukraine
2021 · N. Ivanova, D. Kucherenko, et al. · Financial and credit activity problems of theory and practice · 1
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Human factor in the context of evolution of the production process development
2024 · Natalia Hurzhyi, Sergii Dudchenko · Management and Entrepreneurship Trends of Development
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Analysis of Market Powers as One of the Component Assessments of Brand Equity of Coffee Producers in Ukraine
2022 · Kostiantyn Vorobiov, Natalia Hurzhyi · Economic scope
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Corporate Enterprise Culture
2019 · Natalya Gurzhii, Oksana Onishchenko, et al. · Market Infrastructure
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The implementation of brand management in the activity of “Рoletehnika”
2019 · Natalia Hurzhii, Yulia Fukleva · Management and Entrepreneurship Trends of Development
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Works count: 17
Citation count: 97
H-index: 5
I10-index: 4
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