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Adam Nguyen
Institution:
Siena College
Observed institution:
Siena College
OpenAlex ID:
A5002388872
Bundles = discount? Revisiting complex theories of bundle effects
2007
·
Roger M. Heeler
, Adam Nguyen
, et al.
·
Journal of Product & Brand Management
·
52
High‐low context cultures and price‐ending practices
2007
·
Adam Nguyen
, Roger M. Heeler
, et al.
·
Journal of Product & Brand Management
·
50
Whether and to What Extent Consumers Demand Fair Pricing Behavior for Its Own Sake
2012
·
Adam Nguyen
, Juan Meng
·
Journal of Business Ethics
·
26
Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap
2013
·
Adam Nguyen
, Joseph Rosetti
·
Journal of Marketing for HIGHER EDUCATION
·
24
Interorganizational Favour Exchange and the Relationship Between Doing Well and Doing Good
2011
·
Adam Nguyen
, Wesley Cragg
·
Journal of Business Ethics
·
22
How source of funds affects buyer’s judgments of price fairness and subsequent response
2016
·
Adam Nguyen
, Juan (Gloria) Meng
·
Journal of Product & Brand Management
·
20
Consumer perceptions of bundles
2009
·
Adam Nguyen
, Roger M. Heeler
, et al.
·
Journal of Product & Brand Management
·
19
The Individual Aspect of Interorganizational Cooperation: Favor-Based Cooperation
2020
·
Adam Nguyen
·
Journal of Business-to-Business Marketing
·
7
Viewpoint: designing transformative service to overcome eudaimonic-hedonic outcome conflict
2022
·
Adam Nguyen
·
Journal of Services Marketing
·
5
Consumer Expectations of Preferential Pricing in The US versus China
2018
·
Adam Nguyen
, Guicheng Shi
·
Journal of Marketing Development and Competitiveness
·
2
PDF
Inferred Transaction Value: a Key to Understanding the Effects of Price Bundling
2004
·
Roger M. Heeler
, Adam Nguyen
·
ACR North American Advances
·
2
Interorganizational Favour Exchange and the Relationship Between Doing Well and Doing Good
2026
·
Adam Nguyen
, Wesley Cragg
·
Issues in business ethics
Consumers' Expectations of Savings From Bundles
2003
·
Roger M. Heeler
, Adam Nguyen
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Works count:
13
Citation count:
229
H-index:
7
I10-index:
7
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