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Author

Githa S. Heggde

Observed names: Githa Heggde, Githa S Heggde
Observed institutions: Prin. L. N. Welingkar Institute of Management Development and Research, National Law School of India University, Mudra Institute of Communications Ahmedabad, Jagdish Sheth School of Management, IFIM Institutions, University of Petroleum and Energy Studies
ORCID: 0000-0002-0650-9524
Observed ORCIDs: 0000-0002-0650-9524, 0000-0001-6088-3325
OpenAlex ID: A5002433893
Leadership style, salesperson's work effort and job performance: the influence of power distance
2014 · Jay P. Mulki, Barbara Caemmerer, et al. · Journal of Personal Selling and Sales Management · 133
Demand management strategies role in sustainability of service industry and impacts performance of company: Using SEM approach
2022 · Renu L. Rajani, Githa S. Heggde, et al. · Journal of Cleaner Production · 63
Demand management approaches in services sector and influence on company performance
2022 · Renu L. Rajani, Githa S. Heggde, et al. · International Journal of Productivity and Performance Management · 25
Services Redesign Strategies for Demand and Capacity Management and Impact on Company Performance
2022 · Renu L. Rajani, Githa S. Heggde, et al. · Vision The Journal of Business Perspective · 20
Marketing in a Digital World
2019 · Varsha Jain, Githa S. Heggde, et al. · Springer eBooks · 15
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Impact of human and AI-agent services on customer learning, immersion and loyalty: the role of interactivity
2025 · Ravi Chatterjee, Sneha Rose George, et al. · Journal of Service Theory and Practice · 10
Sustainable Energy Challenges in Realizing SDG 7
2021 · Narendra N. Dalei, Pramod Kumar Painuly, et al. · Encyclopedia of the UN sustainable development goals · 10
Capacity management strategies in supply chains - a critical review and directions for future
2020 · Renu L. Rajani, Githa S. Heggde · International Journal of Business Excellence · 7
The Economics of Value, Growth and Relationship in a Green Prospective
2021 · Narendra N. Dalei, Githa S. Heggde · RIVISTA DI STUDI SULLA SOSTENIBILITA · 5
DigiYatra – a digital experience for air travelers
2022 · Githa Heggde, Sheetal Khanka, et al. · Emerald Emerging Markets Case Studies · 3
Career Intention of Hospitality students:Critical Role of Industrial Training
2019 · Shreelatha Rao, Githa S. Heggde · International Journal of Psychosocial Rehabilitation · 3
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Strategies for Sustainable Channel Relations in Mobile Telecom Sector
2010 · Githa Heggde, Stuti Kumar · Journal of Economics and Behavioral Studies · 3
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Marketing in the Digital Age
2026 · Varsha Jain, Githa S. Heggde, et al. · Springer eBooks · 2
Investigating the relationship between Age and Smart Phone Usage Patterns: Evidences from Indian Smart phone Users
2019 · Sakkthivel Annamalai Manickam, Moovendhan V, et al. · International Journal of Business Excellence · 2
A Critical Analysis of Consumer Protection in Social Media Selling with Reference to Information Disclosures
2018 · Pratima Narayan, Githa Heggde · Springer eBooks · 2
Bangalore International Airport Limited: A Hub for the Future
2024 · Ankur Mittal, Githa S. Heggde · Asian Journal of Management Cases · 1
Improving the route effectiveness of the intercity bus operators by co-optation: a data envelopment analysis
2022 · Moyuk Mukherjee, Shatakshi Agrawal, et al. · International Journal of Public Sector Performance Management · 1
From growth to sustainable future: a case of Bangalore International Airport Limited
2025 · Ankur Mittal, Githa Heggde · Emerald Emerging Markets Case Studies
Who thought what for consumer behavior
2022 · Shivam Joshi, Githa S. Heggde, et al. · International Journal of Health Sciences
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Review of 28 years of services redesign research - in search of a framework to balance capacity and demand in services supply chains
2020 · Renu L. Rajani, Githa S. Heggde · International Journal of Business Environment
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour: evidence from IT companies in Bangalore
2019 · Githa S. Heggde, Gayatri Sasi Tampi · International Journal of Indian Culture and Business Management
Capacity Management Strategies in Supply Chains
2019 · Githa Heggde, Renu Rajani · International Journal of Business Excellence
The future of petroleum business at RIL – to stay or to exit
2016 · Githa Heggde, Deepak Shyam · Emerald Emerging Markets Case Studies
Distribution Strategies for Enhanced Channel Partner Performance
2014 · Githa S Heggde · Developments in marketing science: proceedings of the Academy of Marketing Science
Mahindra First Choice Wheels Limited- The First Choice
2011 · Anil Rao Paila, Githa Heggde · Metamorphosis
Works count: 25
Citation count: 305
H-index: 7
I10-index: 7
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