Author

Subhrajit Paul

Institutions: Tripura University, University of Rajshahi

Observed institutions: Tripura University, University of Rajshahi

ORCID: 0009-0003-7866-6136

Observed ORCID: 0009-0003-7866-6136

OpenAlex ID: A5002471339

Being unconventional: The impact of unconventional packaging messages on impulsive purchases

2023 · Manish Das, M. S. Balaji, et al. · Psychology and Marketing · 33

How Can Religion Shape Pro‐Environmental Behavior in a Materialistic World? Contrasting Idealism With Realism Religious Epics

2025 · Manish Das, Weng Marc Lim, et al. · Journal of Consumer Behaviour · 26

Bridging the gap: The impact of proximity, efficacy and identity in our response to the climate crisis

2026 · Manish Das, Victor Saha, et al. · Journal of Business Research · 2

Works count: 3

Citation count: 61

H-index: 2

I10-index: 2