Author

Abhishek Borah

ORCID: 0000-0001-7260-8259
Observed ORCID: 0000-0001-7260-8259
OpenAlex ID: A5002529588
2016 · Kelly D. Martin, Abhishek Borah, et al. · Journal of Marketing · 916
2014 · Abhishek Borah, Gerard J. Tellis · Marketing Science · 92
2016 · U. David Park, Abhishek Borah, et al. · Strategic Management Journal · 56
2024 · Martin Mende, Abhishek Borah, et al. · Journal of Consumer Research · 32
2021 · Kelly D. Martin, Abhishek Borah, et al. · Journal of Public Policy & Marketing · 10
2017 · U. David Park, Abhishek Borah, et al. · Strategic Management Journal · 7
2015 · Abhishek Borah, Uisung David Park, et al. · Academy of Management Proceedings · 4
2022 · Abhishek Borah, Maxime C. Cohen, et al. · SSRN Electronic Journal · 1
2022 · Clement Bellet, Abhishek Borah, et al. · SSRN Electronic Journal · 1
2013 · Abhishek Borah, Gerard J. Tellis · SSRN Electronic Journal · 1
2025 · Brendon Rhodes, Pavel Kireyev, et al. · Research Square
2025 · Pavel Kireyev, Brendon Rhodes, et al. · SSRN Electronic Journal
2016 · Kelly D. Martin, Abhishek Borah, et al. · Griffith Research Online
Works count: 15
Citation count: 1,127
H-index: 7
I10-index: 5
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