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Thérèse Roux

Observed names: A. T. Roux, A. Therese Roux, A.T. Roux, Amarentia T. Roux, Amarentia Thérèse Roux, Prof Thérèse Roux, Roux, Therese, Roux, Thérèse, Roux, Thérése, Therese ROUX, Therese Roux
ORCID: 0000-0003-0820-1723
Observed ORCID: 0000-0003-0820-1723
OpenAlex ID: A5002681848
Toxic Leadership: A Slow Poison Killing Women Leaders in Higher Education in South Africa?
2021 · Tessie H. H. Herbst, Therese Roux · Higher Education Policy · 41
Digital signage as an opportunity to enhance the mall environment: a moderated mediation model
2020 · Thérèse Roux, Sfiso Mahlangu, et al. · International Journal of Retail & Distribution Management · 38
Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences
2020 · Thérèse Roux · Journal of Public Affairs · 23
A classification framework for out-of-home advertising media in South Africa
2013 · Thérèse Roux, De la Rey van der Waldt, et al. · Communicatio · 19
Joy to the (Shopper) World: An S-O-R View of Digital Place-Based Media in Upmarket Shopping Malls
2021 · Amarentia Thérèse Roux, Tania Maree · Journal of Promotion Management · 14
Users’ Experience of Digital Wayfinding Screens: A Uses and Gratification Perspective from South Africa
2020 · Thérèse Roux · Advances in Human-Computer Interaction · 14
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Toward a Model to Enhance Synergy of Out-of-Home Advertising Media Integration Strategies
2016 · Amarentia Thérèse Roux, De la Rey Van der Waldt · Journal of Promotion Management · 12
The Effectiveness of Car Advertising Media: Perceptions of Generation-Y Consumers
2014 · Thérèse Roux · Mediterranean Journal of Social Sciences · 11
Industry perspectives on digital out-of-home advertising in South Africa
2018 · Thérèse Roux · Communicare Journal for Communication Studies in Africa · 10
Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies
2018 · Thérèse Roux · Journal of Global Marketing · 9
The year I found my voice: Transforming self-confidence through a women’s leadership programme
2024 · Tessie H.H. Herbst, Amarentia T. Roux, et al. · Transformation in Higher Education · 8
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E-waste recycling and collection in South Africa: views of industry and proposed guidelines to improve the system
2023 · A. J. J. Mouton, A. T. Roux · International Journal of Environmental Studies · 8
Do Anglophone Consumers Truly Trust or Simply Tolerate English Advertising? The Mediating Effect of Ethnic Self-Identification on Attitudes toward English Advertising and Advertising Trust
2024 · Thérèse Roux, Adéle Potgieter · Journal of Promotion Management · 7
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Practitioners’ view of the role of OOH advertising media in IMC campaigns
2016 · A. Therese Roux · University of Zagreb University Computing Centre (SRCE) · 7
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The Environment and Features of Digital Place‐Based Media at Minibus Taxi Ranks as Nontraditional Advertising Media
2024 · A. T. Roux, E. Wannenburg, et al. · Advances in Human-Computer Interaction · 6
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Experiential Marketing Through Service Quality Antecedents: Customer Experience as a Driver of Satisfaction and Revisit Intentions in South African Restaurants
2025 · Moses Vuyo Sithole, Therese Roux, et al. · Tourism and Hospitality · 5
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Content and Process as Motivational Factors in Digital Out‐of‐Home Media: The Mediating Role of Interaction in User Experience
2025 · Zwanga Sonia Mposi, Therese Roux, et al. · Human Behavior and Emerging Technologies · 5
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Measuring the effectiveness of out-of-home advertising campaigns in South Africa
2022 · Melanie Babst, Thérèse Roux, et al. · Communicare Journal for Communication Studies in Africa · 5
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Examining Commuters’ Cognitive Responses to Minibus Taxi Advertising
2020 · Suzanne Jacobs, Therese Roux, et al. · Communicatio · 4
From Dancing on the Street to Dating Online: Evaluating the Effects and Outcomes of Guerrilla Street Marketing
2020 · Therese Roux, Marcel Saucet · SSRN Electronic Journal · 4
The effectiveness of minibus taxis as an alternative out of home advertising medium
2015 · Thérèse Roux · DOAJ (DOAJ: Directory of Open Access Journals) · 4
The South African live events, technical and production services industry’s market position and COVID-19 funding implications
2022 · Thérèse Roux, Marié-Heleen Coetzee · South African Theatre Journal · 3
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From dancing on the street to dating online: evaluating guerrilla street marketing performance
2020 · Thérèse Roux, Marcel Saucet · International Journal of Internet Marketing and Advertising · 3
Employability Attributes required for Entry-Level Marketing Jobs in Selected Sectors in South Africa
2016 · Thérèse Roux, Johan de Jager · Journal of Marketing Management (JMM) · 3
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Gender and socio-economic differences in South African consumers’ sentiments toward marketing practices
2023 · Thérèse Roux · Journal of Marketing and Consumer Behaviour in Emerging Markets · 2
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Works count: 47
Citation count: 274
H-index: 9
I10-index: 9
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