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Usamah Iyyaz Billah

Observed names: Dr. Usamah Iyyaz Billah, Usamah Billah, Usamah I Billah, Usamah Iyyaz
ORCID: 0000-0002-7538-8252
Observed ORCID: 0000-0002-7538-8252
OpenAlex ID: A5002789041
Employee Salary and Employee Turnover Intention: A Key Evaluation Considering Job Satisfaction and Job Performance as Mediators
2023 · Fatima Saeed, Amna Mir, et al. · International Journal of Management Research and Emerging Sciences · 26
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Influencer Marketing on Social Media: Exploring the Role of Source Credibility in Generating Para Social Relationships and Product Interest
2023 · Seerat Fatima, Usamah Iyyaz Billah · International Journal of Business Reflections · 12
Role of celebrities in creating brand advocacy: An analysis of social media users in Pakistan
2022 · Syeda Batool Abbas, Usamah Iyyaz Billah · Business Review · 5
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Emotional or Functional Positioning? Exploring Drivers of Purchase intention for High-end Consumer Brands
2023 · Umama Khattak, Dr. Usamah Iyyaz Billah · Sukkur IBA Journal of Management and Business · 4
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Cost Minimization Techniques: A Case of Dairy Product Manufacturers in Pakistan
2013 · Usamah Iyyaz Billah · Information Management and Business Review · 4
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Reasons for failure of new products in the consumer goods industry
2012 · Usamah Iyyaz Billah · Business Review · 4
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Exploring Motivational Triggers for Impulse Buying: A Study of Over the Counter Medicines in Pakistan
2023 · Minahil Asif, Usamah Iyyaz Billah · International Journal of Management Research and Emerging Sciences · 3
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Contributors of Brand Switching: The Mediating Role of Brand Image and Customer Satisfaction
2022 · Rameen Fatima, Usamah Iyyaz Billah · JISR management and social sciences & economics · 3
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Determinants of Self-Actualization Among Gen Z: The Mediating Role of Digital Literacy
2025 · Muhammad Faizan Khan, Ramzi Talmoudi, et al. · Qubahan Academic Journal · 2
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Does Looking Good Equate to Feeling Good? Examining Selfie Practices, Peer Comparisons, and Self-Esteem Among Instagram Users in the United Kingdom
2025 · Muhammad Tanveer, Muhammad Faizan Khan, et al. · Qubahan Academic Journal · 1
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Exploring the Drivers of Bank Loyalty in a Digitized World
2022 · 41-161, Usamah Iyyaz Billah · Lahore Journal of Business · 1
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Product Life Cycle Strategies in Emerging Markets : A Case Study from Pakistan
2013 · Mubbsher Munawar Khan, Usamah Billah · Kuwait Chapter of Arabian Journal of Business and Management Review · 1
Trust me, I'm a Bot: Unraveling AI Chatbot Service Quality’s Impact on Continued Use Intention
2025 · Ayesha Ramzan, Eshaal Naseem, et al. · Journal of Management and Administrative Sciences (JMAS)
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Going Green with Human Resource Management: Effects on Employee Ownership and Retention
2024 · Huda R. Khan, Sameen R. Khan, et al. · Business Review
Works count: 14
Citation count: 66
H-index: 4
I10-index: 2
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