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Okaï Ozbal

Observed names: Okai Ozbal, Ozbal Okai
ORCID: 0000-0003-2349-2696
Observed ORCID: 0000-0003-2349-2696
OpenAlex ID: A5002944731
The role of affective factors on brand resonance: Measuring customer‐based brand equity for the Sarajevo brand
2017 · Teoman Duman, Okai Ozbal, et al. · Journal of Destination Marketing & Management · 59
A trust-based peer-to-peer digital brand equity (P2P-DBE) model
2020 · Okai Ozbal, Teoman Duman, et al. · The Journal of Marketing Theory and Practice · 35
Evaluating the brand equity of ride-hailing services from the users' perspective: a cross-country study
2023 · Omer Topaloglu, Teoman Duman, et al. · International Journal of Technology Marketing · 3
The Impact of Solidarity Center Branding on Sustainable Development
2023 · Okaï Ozbal · Business Research Proceedings
The Relation of Students’ Choice of Private Higher Education and Marketing Strategies in Bosnia and Herzegovina
2015 · Ozbal Okai, Konakl Zafer · European Researcher
Works count: 6
Citation count: 97
H-index: 3
I10-index: 2
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