Get started
Author

Muhartini Salim

Observed names: MUHARTINI SALIM, Muhartini , Salim, Salim, Muhartini
ORCID: 0000-0001-6372-1567
Observed ORCID: 0000-0001-6372-1567
OpenAlex ID: A5002973414
The role of perceived usefulness in moderating the relationship between the DeLone and McLean model and user satisfaction
2021 · Muhartini Salim, Lizar Alfansi, et al. · Uncertain Supply Chain Management · 44
PDF
Indonesian Millenials Online Shopping Behavior
2019 · Muhartini Salim, Lizar Alfansi, et al. · International Review of Management and Marketing · 36
PDF
Critical Review: Factors Affecting Online Purchase Intention Generation Z
2021 · Yolanda Veybitha, Lizar Alfansi, et al. · Journal of International Conference Proceedings · 28
The Effect of Trust, Perceived Risk and E-Service Quality on the Intention to Purchase of E-Commerce Consumers in Indonesia
2023 · Muhartini Salim, Rina Suthia Hayu, et al. · Journal of Madani Society · 25
PDF
The mediating role of narcissistic behavior in the relationship between materialistic orientation and conspicuous online consumption behavior on social media
2023 · Sularsih Anggarawati, Armelly Armelly, et al. · Cogent Business & Management · 19
PDF
Muslim Clothing Online Purchases in Indonesia during COVID-19 Crisis
2022 · Muhartini Salim, Ronal Aprianto, et al. · Economies · 19
PDF
The Effect of Trustworthiness, Attractiveness, Expertise, and Popularity of Celebrity Endorsement
2021 · Yolanda Mayang Sari, Rina Suthia Hayu, et al. · JURNAL MANAJEMEN DAN KEWIRAUSAHAAN · 19
PDF
Pengaruh Celebrity Endorser terhadap Keputusan Pembelian Produk di Indonesia (Penelitian Online)
2014 · Darmansyah Darmansyah, Muhartini Salim, et al. · Jurnal Aplikasi Manajemen · 18
The The Mediating Role Of Trust In The Influence Of Viral Marketing And Online Consumer Reviews On Purchasing Decisions Skintific Product In TikTok
2024 · Dewi Murni, Muhartini Salim · EKOMBIS REVIEW Jurnal Ilmiah Ekonomi dan Bisnis · 14
PDF
Study of Online Impulsive Buying in Indonesia During Covid-19 Pandemic Outbreak
2021 · Muhartini Salim, Putri Oktaviany, et al. · Asia Pacific Management and Business Application · 14
PDF
THE ROLE OF ENTREPRENEURSHIP ORIENTATION IN THE EFFECT OF DIGITAL MARKETING THROUGH SOCIAL MEDIA ON THE PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN INDONESIA
2024 · FEBZI FIONA, MUHARTINI SALIM, et al. · Journal of Sustainability Science and Management · 13
PDF
Adoption of E-Wallets in Indonesia: Integrating Mindfulness into the Technology Acceptance Model
2023 · Sekar Ayu Purbondaru, Fachri Eka Saputra, et al. · Journal of Madani Society · 13
PDF
Analysis the Effect of Habit and Perceived Enjoyment Mediated by Behavioural Intention to Adoption on Students Using Mobile Banking Bni
2020 · Indah Septiana, Muhartini Salim, et al. · Managament Insight Jurnal Ilmiah Manajemen · 12
PDF
Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable
2020 · Muhartini Salim, Fachri Eka Saputra, et al. · Management Science Letters · 11
PDF
The influence of product quality and brand image on consumer loyalty is mediated by customer satisfaction
2024 · Nochia Vedora Alfeb, Muhartini Salim · Gema Wiralodra · 10
The Influence of Viral Marketing and Online Customer Reviews on Tiktok on Purchasing Decisions for Uniqlo Fashion Products Among Generation Z in Indonesia : a Study of the Mediating Role of Consumer Trust
2024 · Irchan Ardian Syah, Muhartini Salim · Jurnal Ilmiah Manajemen Ekonomi & Akuntansi (MEA) · 9
Customer Loyalty: the influence of company image, service quality, and customer satisfaction as mediators
2024 · Dea Astry Safirda, Muhartini Salim · Gema Wiralodra · 9
Niat Membeli Green Product Pada Generasi Millenial Di Indonesia
2023 · Muhammad Ikhsan, Muhartini Salim, et al. · Creative Research Management Journal · 9
PDF
FROM TIKTOK TO CHECKOUT: How Social Media Marketing Influences Gen Z’s Purchase Intention for Halal Cosmetics through Brand Trust and Perceived Value
2025 · Dwi Noviola Aribtha, Muhartini Salim · Journal of Entrepreneurship · 8
PDF
Exploring the impact of social influence and halal certification on repurchase intention: The mediating role of trust in online purchases of imported halal food in Indonesia
2025 · Syaefulloh Syaefulloh, Lizar Alfansi, et al. · International Journal of Financial Accounting and Management · 7
PDF
The Role of Leadership in Implementation Public Information System of Local Government Institutions in Indonesia
2021 · Nurlia Dewi, Willy Abdillah, et al. · International Review of Management and Marketing · 7
Peran Content Marketing Dan Influencer Marketing Dalam Membangun Loyalitas Pelanggan the Originote Melalui Kepuasan Pelanggan
2025 · Ida Ayu Devashya Dirasti, Muhartini Salim · E-Jurnal Ekonomi dan Bisnis Universitas Udayana · 6
PDF
The influence of micro-influencers and content marketing through customer engagement on purchasing decisions
2024 · Rudi Setiawan, Muhartini Salim · Gema Wiralodra · 6
The Effect of Digital Literacy and Facilitating Conditions on Increasing Employee Productivity
2024 · Development Road Number 15 Padang Harapan City of Bengkulu Indonesia Postal Code 38225, Hendy Afrizal, et al. · Journal of Economics Finance and Management Studies · 6
PDF
Factors Influencing Patients’ Decision in Selecting Bengkulu Regional General Hospital in Indonesia
2017 · Muhartini Salim, Syamsul Bachri · The International Journal of Accounting and Business Society · 6
PDF
Works count: 141
Citation count: 443
H-index: 12
I10-index: 15
Year
Topic
Type