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Aloisio Henrique Mazzarolo

Observed name: Mazzarolo, Aloisio Henrique
Observed institution: Fucape Business School
ORCID: 0000-0002-0419-6413
Observed ORCID: 0000-0002-0419-6413
OpenAlex ID: A5002980596
Effects of internal marketing on strategic orientations in the banking sector
2021 · Aloisio Henrique Mazzarolo, Emerson Wagner Mainardes, et al. · International Journal of Bank Marketing · 53
Antecedents and consequents of user satisfaction on Instagram
2021 · Aloisio Henrique Mazzarolo, Emerson Wagner Mainardes, et al. · Marketing Intelligence & Planning · 45
Integrating Value for the Consumer and Society: A New Conceptual Orientation for Strategic Marketing
2026 · Aloisio Henrique Mazzarolo, Emerson Wagner Mainardes, et al. · Business Strategy & Development · 5
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Strategic Marketing Orientations for Social Value Generation: Systematic Literature Review and Research Agenda
2024 · Aloisio Henrique Mazzarolo, Emerson Wagner Mainardes, et al. · European Journal of Management and Marketing Studies
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Works count: 5
Citation count: 103
H-index: 3
I10-index: 2
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