Author

Rong Zhou

Institution: Huai'an University

Observed institutions: University of Malaya, Zhengzhou Railway Vocational & Technical College, Huai'an University

ORCID: 0009-0002-3120-4391

Observed ORCID: 0009-0002-3120-4391

OpenAlex ID: A5002985173

A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion

2022 · Rong Zhou, Lei Tong · Frontiers in Psychology · 143

Influencing mechanisms of live streaming influencer characteristics on purchase intention: The mediating role of emotional trust

2025 · Rong Zhou, Angathevar Baskaran · PLoS ONE · 36

The impact of scarcity promotions in live streaming e-commerce on purchase intention: the mediating effect of emotional experience

2024 · Rong Zhou · Asia Pacific Journal of Marketing and Logistics · 21

The Impact of Social Media on Employee Mental Health and Behavior Based on the Context of Intelligence-Driven Digital Data

2022 · Rong Zhou, Zhilin Luo, et al. · International Journal of Environmental Research and Public Health · 21

Influence mechanism of live streaming influencer characteristics on purchase intention under urban-rural and male-female divides: the mediating role of consumer emotions

2025 · Rong Zhou · Current Psychology · 7

Investigate the Influencing Factors of Industrial Design Platform Demand: From the Perspective of Emotional Interaction

2022 · Chenxiao Zhang, Qin Yang, et al. · Frontiers in Psychology · 7

A study of text classification algorithms for live-streaming e-commerce comments based on improved BERT model

2025 · Rong Zhou, Qing Shen, et al. · PLoS ONE · 4

An intelligent analysis model for enhancing rural e-commerce sales efficiency in live streaming environments

2025 · Rong Zhou · International Journal of Information and Communication Technology · 1

Path Planning Algorithm for Self-Driving Cars Based on High-Precision Maps and Improved A*

2026 · Siyu Wang, Rong Zhou, et al. · SAE technical papers on CD-ROM/SAE technical paper series

Dynamic Path Planning Algorithm for Unmanned Inspection Vehicle Based on Improved DWA

2025 · Zhiguo Zhao, Siyu Wang, et al. · Lecture notes in mechanical engineering

Works count: 11

Citation count: 240

H-index: 6

I10-index: 4