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Farbod Fakhreddin
Observed name:
Fakhreddin, Farbod
Institution:
Payame Noor University
Observed institution:
Payame Noor University
ORCID:
0000-0002-6124-0564
Observed ORCID:
0000-0002-6124-0564
OpenAlex ID:
A5003041812
Instagram Influencers: The Role of Opinion Leadership in Consumers’ Purchase Behavior
2021
·
Farbod Fakhreddin
, Pantea Foroudi
·
Journal of Promotion Management
·
132
Partial least squares structural equation modelling
2023
·
Farbod Fakhreddin
·
Routledge eBooks
·
67
The impact of market orientation on new product performance through product launch quality: A resource-based view
2022
·
Farbod Fakhreddin
, Pantea Foroudi
·
Cogent Business & Management
·
40
PDF
Sustainable advertising and brand engagement: the role of consumer minimalism and scepticism
2025
·
Hesham Dinana
, Farbod Fakhreddin
, et al.
·
International Journal of Advertising
·
23
PDF
The bidirectional complementarity between market orientation and launch proficiency affecting new product performance
2021
·
Farbod Fakhreddin
, Pantea Foroudi
, et al.
·
Journal of Product & Brand Management
·
20
PDF
The influence of key account management on competitive advantage and firm performance: A dynamic capability approach
2024
·
Farbod Fakhreddin
, Pantea Foroudi
, et al.
·
Industrial Marketing Management
·
19
What Makes a Social Media User an Opinion Leader? Source Characteristics and Consumers’ Behavioral Intentions
2024
·
Farbod Fakhreddin
·
Journal of Promotion Management
·
16
Nonresponse bias and common method bias in survey research
2023
·
Farbod Fakhreddin
·
Routledge eBooks
·
14
Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms
2023
·
Reza Marvi
, Pantea Foroudi
, et al.
·
International Journal of Hospitality Management
·
14
Bridging beliefs and actions: unraveling the impacts of ideological psychological contract fulfillment on employee citizenship behavior in the workplace
2025
·
Pantea Foroudi
, Farbod Fakhreddin
·
Journal of Managerial Psychology
·
10
Unlocking Business Success: How Networking and Branding Capabilities Drive Performance Through Product Innovativeness
2025
·
Farbod Fakhreddin
, Pantea Foroudi
·
Strategic Change
·
9
PDF
Influence of emotions on purchase loyalty among child consumers: the moderating role of family communication patterns
2021
·
Mehdi Khademi Gerashi
, Farbod Fakhreddin
·
Journal of Marketing Analytics
·
9
Leveraging digital capabilities for ESG performance: The mediating roles of innovativeness and resilience in the UK healthcare sector
2025
·
Pantea Foroudi
, Outi Blackburn
, et al.
·
Industrial Marketing Management
·
7
How digital technology adoption results in improved innovation and firm performance outcomes
2023
·
Farbod Fakhreddin
·
Routledge eBooks
·
3
The Importance of Social Media Opinion Leadership in Corporate Branding and Influencing Consumers' Behavioral Intentions
2022
·
Farbod Fakhreddin
·
Emerald Group Publishing Limited eBooks
·
3
Replication Data for: Child consumers’ emotion and purchase loyalty: Considering the role of family communication patterns
2019
·
Khademi gerashi, Mehdi
, Fakhreddin, Farbod
·
Harvard Dataverse
·
1
Addressing endogeneity in survey research
2023
·
Farbod Fakhreddin
·
Routledge eBooks
Opinion leadership in the cosmetic industry
2020
·
Fakhreddin, Farbod
·
Harvard Dataverse
Market orientation in R&D-intensive firms
2020
·
Fakhreddin, Farbod
·
Harvard Dataverse
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Works count:
20
Citation count:
387
H-index:
10
I10-index:
10
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