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Cornelius Hendrik Van Heerden

Observed names: C H van Heerden, C. H. Van Heerden, C. H. van Heerden, C.H. (Neels) van Heerden, C.H. Van Heerden, CH (Neels) Van Heerden, CH Van Heerden, CH van Heerden, CH van Heerden CH van Heerden, Cornelius H van Heerden, Cornelius H. Van Heerden, Cornelius H. van Heerden, Cornelius Hendrik van Heerden, Cornelius Van Heerden, Cornelius van Heerden, N Van Heerden
ORCID: 0000-0002-2950-6051
Observed ORCID: 0000-0002-2950-6051
OpenAlex ID: A5003160976
Factors that determine the corporate image of South African banking institutions: an exploratory investigation
1995 · Cornelius H. Van Heerden, Gustav Puth · International Journal of Bank Marketing · 107
A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution
2009 · Melanie Wiese, C.H. Van Heerden, et al. · Research Online (University of Wollongong) · 41
The role of demographics in students' selection of higher education institutions
2010 · M. Wiese, C. H. Van Heerden, et al. · Acta Commercii · 38
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Investigating sport celebrity endorsement and sport event sponsorship as promotional cues
2008 · N Van Heerden, A Kuiper, et al. · South African Journal for Research in Sport Physical Education and Recreation · 20
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Developing a corporate image model
1999 · C. H. Van Heerden · South African Journal of Economic and Management Sciences · 19
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The role of culture in the determination of a standardized or localized marketing strategy
2008 · C. H. Van Heerden, C. Barter · South African Journal of Business Management · 14
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The marketing of an unsought service through an unobtrusive medium: a content analysis of the websites of members of the National Funeral Directors Association of South Africa
2022 · Cerneels Coetzee, Tania Maree, et al. · Communicare Journal for Communication Studies in Africa · 12
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The relationship between atmospherics, services cape and destination attractiveness of a holiday destination
2009 · C.H. (Neels) van Heerden, Y. Botha, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 12
Leisure motorhoming: the case of the motorhome club of South Africa
2008 · CH Van Heerden · South African Journal for Research in Sport Physical Education and Recreation · 10
A supply chain cost reduction framework for the South African mobile phone industry
2017 · Musenga F. Mpwanya, Cornelius H. Van Heerden · South African Journal of Economic and Management Sciences · 9
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An exploratory analysis of leisure caravanning in the Kruger National Park in South Africa
2010 · C H van Heerden · DOAJ (DOAJ: Directory of Open Access Journals) · 9
A review of dining experience dimensions over two decades.
2016 · E.H. Kleinhans, C.H. Van Heerden, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 6
Perceptions of managers regarding supply chain cost reduction in the South African mobile phone industry
2015 · Musenga F. Mpwanya, Cornelius H. Van Heerden · Journal of Transport and Supply Chain Management · 6
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The objectives set by South African sponsors for sport
2003 · C. H. van Heerden, P. J. du Plessis · Ecquid Novi African Journalism Studies · 6
Communicating to prospective students through appropriate sources of information: a comparative study of selected public higher education institutions
2022 · Melanie Wiese, Yolanda Jordaan, et al. · Communicare Journal for Communication Studies in Africa · 5
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Differences in the usefulness of communication channels, as experienced by gender and ethnic groups during their university selection process
2010 · M Wiese, Y Jordaan, et al. · Communicatio · 5
Developing a body of knowledge for sport marketing in Africa
2004 · C.H. Van Heerden · African Journal for Physical Health Education Recreation and Dance · 5
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An exploratory analysis of the corporate identity of selected national government departments in South Africa
2022 · L Bezuidenhout L Bezuidenhout, CH van Heerden CH van Heerden · Communicare Journal for Communication Studies in Africa · 4
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The relationship between Eservice quality, Evalue, Esatisfacton and eLoyalty in online tourism portals
2013 · K Wood, CH Van Heerden · South African Journal of Economic and Management Sciences · 4
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Type of tour operations versus type of information systems: South African survey
2010 · Marius Potgieter, Johan de Jager, et al. · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 4
Quality Reporting of Mixed Methods Research in Tourism-Related Studies
2021 · CH Van Heerden · African Journal of Hospitality Tourism and Leisure · 3
Making “Sense” of the Middle of the Pyramid Consumer’s Dining Experience
2021 · Elsabe Hendrina Kleinhans, Cornelius Hendrik Van Heerden, et al. · African Journal of Hospitality Tourism and Leisure · 3
Perceptions of mobile network operators regarding the cost drivers of the South African mobile phone industry
2016 · Musenga F. Mpwanya, Cornelius Hendrik Van Heerden · Acta Commercii · 3
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Media exposure and sponsor recall: Cricket World Cup 2003
2004 · CH (Neels) Van Heerden, Theuns G Kotze, et al. · South African Journal for Research in Sport Physical Education and Recreation · 3
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Identifying associations between sport sponsorship decision-making variables
2004 · CH Van Heerden, PJ Du Plessis · South African Journal of Economic and Management Sciences · 3
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Works count: 43
Citation count: 365
H-index: 9
I10-index: 9
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