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Author

Baoku Li

Observed names: Bao-ku Li, BaoKu Li, Li Baoku
Observed institutions: Liaoning Technical University, Chinese Academy of Sciences, Changchun Institute of Optics, Fine Mechanics and Physics, University of Chinese Academy of Sciences, Hebei University, Shandong Institute of Business and Technology
ORCID: 0000-0001-5970-2021
Observed ORCID: 0000-0001-5970-2021
OpenAlex ID: A5003338975
How do friendship artificial intelligence chatbots ( FAIC ) benefit the continuance using intention and customer engagement?
2023 · Baoku Li, Ruoxi Yao, et al. · Journal of Consumer Behaviour · 61
Customer satisfaction in Web 2.0 and information technology development
2013 · Gajendra Sharma, Li Baoku · Information Technology and People · 58
What promote farmers to adopt green agricultural fertilizers? Evidence from 8 provinces in China
2023 · Baoku Li, Yingying Qiao, et al. · Journal of Cleaner Production · 43
How does anthropomorphism promote consumer responses to social chatbots: mind perception perspective
2024 · Baoku Li, Ruoxi Yao, et al. · Internet Research · 35
Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products
2021 · Baoku Li, Yafeng Nan, et al. · Asia Pacific Journal of Marketing and Logistics · 33
An empirical study on the decision‐making styles of the Chinese peasant consumers
2010 · Li Baoku, Zhai Cuixia, et al. · Journal of Consumer Marketing · 31
The inverted U-shaped relationship between information entropy of keyword combinations and sales of digital products: Evidence from China Tmall
2024 · Baoku Li, Yafeng Nan, et al. · Journal of Retailing and Consumer Services · 18
Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews
2023 · Baoku Li, Yafeng Nan · Journal of Contemporary Marketing Science · 12
Carbon neutrality cognition, environmental value, and consumption preference of low-carbon products
2022 · Baoku Li, Yafeng Nan, et al. · Frontiers in Environmental Science · 12
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Online Marketing in Second Life Virtual World
2011 · Gajendra Sharma, Li Baoku, et al. · Asian Journal of Marketing · 9
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Bionic lipoprotein loaded with chloroquine-mediated blocking immune escape improves antitumor immunotherapy
2023 · Qing Dong, Dandan Han, et al. · International Journal of Biological Macromolecules · 8
Real versus virtual celebrity endorsement: presentation of online product information and consumer attitudes toward digital products
2023 · Baoku Li, Yafeng Nan · Marketing Intelligence & Planning · 7
Message framing's role in encouraging idle item recycling
2021 · Zhengxiang Wu, Tingting Guo, et al. · Asia Pacific Journal of Marketing and Logistics · 7
To buy for whom? The effects of money’s pride and surprise tag on spending behaviors
2018 · Cong Liu, Nak Hwan Choi, et al. · European Journal of Marketing · 7
The effects of brand experience on customer brand loyalty: An empirical study of dairy products in the Western Liaoning Province
2012 · Lu Han, Baoku Li · International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII) · 7
Multiparameter Influence Analysis of the Target Spot Power Distribution of Airborne Laser
2022 · Le Liu, Chenyang Xu, et al. · IEEE Access · 6
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Demand Attributes and Market Segmentation: An Evaluation of Refrigerator Purchase Behavior in Rural China
2011 · Baoku Li, Lijuan Wang, et al. · 6
E-Marketing on Online Social Networks and Ethical Issues
2012 · Gajendra Sharma, Li Baoku · International Journal of Online Marketing · 5
Study of the Effect of Organizational Commitment on Employee Creativity: Mediating Role of Knowledge Sharing
2016 · Sothan Yoeung, Baoku Li, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 3
Second Life and E-Marketing in an Online Social Network: The Implementation in China Marketing
2012 · Gajendra Sharma, Baoku Li, et al. · 3
Research on domestic motorcycle industry customer satisfaction evaluation
2012 · Bao-ku Li, Yuan-yuan Ni, et al. · International Conference on Management Science and Engineering (ICMSE) · 1
The application of the clustering analysis method evaluation the same brand products market segment customer satisfaction
2011 · FaSheng Li, BaoKu Li · International Conference on E-Business and E-Government · 1
Behavioral and sentiment divers of green agricultural inputs adoption among Chinese farmers
2026 · Baoku Li, Yingying Qiao, et al. · Discover Sustainability
Evolutionary Game Analysis of the Intelligent Upgrade of Rural E-commerce Logistics Under Government Incentive Policies
2024 · Baoku Li, Jiarui Wang · Advances in economics, business and management research/Advances in Economics, Business and Management Research
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Measurement and Analysis of Logistics Industry Efficiency Management under High Quality Development-Taking Shandong Province as an Example
2024 · Baoku Li, Jingbin Sun · Advances in economics, business and management research/Advances in Economics, Business and Management Research
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Works count: 42
Citation count: 373
H-index: 9
I10-index: 9
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