Author

Okkyung Jung

Institution: Hoseo University

Observed institutions: Hoseo University, Korea University

ORCID: 0009-0001-7107-8476

Observed ORCID: 0009-0001-7107-8476

OpenAlex ID: A5003534725

A Comparison and Interpretation of Machine Learning Algorithm for the Prediction of Online Purchase Conversion

2021 · Jungwon Lee, Okkyung Jung, et al. · Journal of theoretical and applied electronic commerce research · 78

Website Features Influencing Online Shopping Mall Performance: Moderating Role of Product Involvement

2021 · Jungwon Lee, Okkyung Jung, et al. · International Journal of Electronic Commerce Studies · 3

Corporate Philanthropy and Employee Satisfaction: Moderating Roles of Firm Size and Employee Ethics

2026 · Okkyung Jung, Yunhye Lee · Corporate Reputation Review

Mapping the scope of perceived cultural resources across employee satisfaction judgments: Evidence from 153,123 employee narratives

2026 · Jungwon Lee, Byungchul Kim, et al. · Acta Psychologica

When brand prominence mutes uniqueness: Deconstructing the prominence paradox with network science and machine learning

2026 · Jungwon Lee, Kidong Lee, et al. · Acta Psychologica

U-shaped Relationship Between Genre Atypicality and Popularity in K-pop Based on Platform Audio Data: The Moderating Effect of Artist Status

2026 · Jungwon Lee, Okkyung Jung · 경영학연구

Contents Characteristics Influencing Popularity of Company Facebook Posting : Comparison of Korean and English Pages

2019 · Jungwon Lee, Ohsung Kim, et al. · Advertising Research

Works count: 7

Citation count: 81

H-index: 2

I10-index: 1