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Eirini Tsichla
Observed names:
E. Tsichla,
Tsichla Eirini,
Tsichla, Eirini
Institution:
Anatolia College
Observed institutions:
Cyprus University of Technology,
Anatolia College,
University of Macedonia,
Aristotle University of Thessaloniki,
Western Macedonia University Of Applied Science,
University of Western Macedonia
show all 6
ORCID:
0000-0003-2713-0609
Observed ORCID:
0000-0003-2713-0609
OpenAlex ID:
A5003596016
Female Stereotypes in Print Advertising: A Retrospective Analysis
2014
·
Yorgos C. Zotos
, Eirini Tsichla
·
Procedia - Social and Behavioral Sciences
·
97
PDF
Snapshots of Men and Women in Interaction: An Investigation of Stereotypes in Print Advertisement Relationship Portrayals
2014
·
Yorgos Zotos
, Eirini Tsichla
·
Journal of Euromarketing
·
72
Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements
2016
·
Eirini Tsichla
, Yorgos Zotos
·
International Journal of Advertising
·
44
Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approach
2014
·
Eirini Tsichla
, Leonidas Hatzithomas
, et al.
·
Journal of Marketing Communications
·
40
The Changing Roles of Gender in Advertising: Past, Present, and Future
2020
·
Tsichla, Eirini
·
Unipub UB Graz (Universität Graz)
·
36
PDF
Gender differences in politicians’ Facebook campaigns: Campaign practices, campaign issues and voter engagement
2021
·
Eirini Tsichla
, Georgios Lappas
, et al.
·
New Media & Society
·
26
Female Portrayals in Advertising Past Research, New Directions
2014
·
Yorgos Zotos
, Eirini Tsichla
·
International Journal of Strategic Innovative Marketing
·
11
PDF
Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions
2021
·
Eirini Tsichla
, Maria C. Voutsa
, et al.
·
European Advertising Academy
·
8
Gender stereotypes in advertisements for male politicians: longitudinal evidence from Greece
2018
·
Iordanis Kotzaivazoglou
, Leonidas Hatzithomas
, et al.
·
International Review on Public and Nonprofit Marketing
·
8
Greek political advertising in retrospect: a longitudinal approach
2019
·
Eirini Tsichla
, Leonidas Hatzithomas
, et al.
·
Communication Research Reports
·
5
Face reading the emotions of gelotophobes toward disparaging humorous advertising
2022
·
Maria C. Voutsa
, Leonidas Hatzithomas
, et al.
·
European Journal of Humour Research
·
2
PDF
Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals
2021
·
Kostoula Margariti
, Leonidas Hatzithomas
, et al.
·
International Journal of Internet Marketing and Advertising
·
1
Perceived Aesthetics and Informativeness of Luxury Fashion Web Design: The Impact on Attitudes and Purchase Intentions
2025
·
Kostoula Margariti
, Leonidas Hatzithomas
, et al.
·
European Advertising Academy
The Effects of Social Media Firestorms on Company Reputation and Consumer Behavior: The Case of Reported Hostile Versus Benevolent Sexism
2024
·
Antoniou Afroditi
, Hatzithomas Leonidas
, et al.
·
European Advertising Academy
Gelotophobes, Gelotophiles, katagelasticists and their media preferences: a new market psychographic variable
2019
·
Maria C. Voutsa
, Leonidas Hatzithomas
, et al.
·
Ktisis at Cyprus University of Technology (Cyprus University of Technology)
The Battle of the Sexes
2018
·
Leonidas Hatzithomas
, Maria Rizou
, et al.
In good times and bad times...A longitudinal analysis of Greek Election Campaigns
2016
·
E. Tsichla
, Leonidas Chatzithomas
, et al.
Political Advertising in the Shadow of the financial crisis
2014
·
Eirini Tsichla
, Christina Boutsouki
The Museum experience as a brand experience: investigating its relationship with brand personality and brand attitude(09)
2012
·
Christina Boutsouki
, Eirini Tsichla
Gender differences in the interpretation of a Museum’s web atmosphere: a selectivity hypothesis approach
2011
·
Christina Boutsouki
, Leonidas Chatzithomas
, et al.
Sense or sensibility? Assessing the power of experiential design on store brand personality
2010
·
Christina Boutsouki
, Eirini Tsichla
Transforming Hotels into Contemporary Brandscapes: a synthesis of literature and a research agenda
2009
·
C. Boutsouki
, Eirini Tsichla
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Works count:
26
Citation count:
350
H-index:
8
I10-index:
7
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