Author

Nadiia V. Proskurnina

Observed names: N. V. Proskurnina, N.V. Proskurnina, Nadiia PROSKURNINA, Nadiia Proskurnina, Nadiia V. PROSKURNINA, Nadiia Viktorivna Proskurnina, Nadiya Proskurnina, PROSKURNINA Nadiia, Proskurnina Nadiia V., Н. В. Проскурніна, Надія Проскурніна, Проскурніна, Н.В.

Institution: Simon Kuznets Kharkiv National University of Economics

Observed institutions: Simon Kuznets Kharkiv National University of Economics, 9th City Clinical Hospital

ORCID: 0000-0001-8587-0467

Observed ORCID: 0000-0001-8587-0467

OpenAlex ID: A5003641165

Аналітичні Аспекти Дослідження Поведінки Споживачів В Умовах Цифровізації Економіки України

2022 · Надія Проскурніна, Світлана Бестужева, et al. · Економіка та суспільство · 40

Omnichannel strategy of digital transformation of retail trade enterprise: from concept to implementation

2021 · Nadiia V. Proskurnina, Tatyana V. Shtal, et al. · Studies of Applied Economics · 22

Artificial Intelligence in Marketing Activities

2020 · PROSKURNINA Nadiia · Foreign Trade Economics Finance Law · 16

Strategic Guidelines for the Improvement of Logistic Activities of Trade Enterprises

2020 · Tatyana Valerievna Shtal, Anastasiya Ievgenievna Uvarova, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 14

Transformation of Business Models of Retail Enterprises in the Conditions of Digitalization

2020 · N. V. Proskurnina · Business Inform · 14

Analytical support for forming the strategy of export-import activity development of enterprises in Ukraine

2018 · Lyudmyla Malyarets, Mimo Draskovic, et al. · Problems and Perspectives in Management · 12

The Trends of Quality Management to Improve the Competitiveness of an Enterprise in the International Market

2023 · Nadiia V. Proskurnina, Valeriia I. Bilousko · Business Inform · 11

Purchasing decisions making in the context of digital transformation of retail

2020 · Nadiia Proskurnina · Economics of Development · 10

Modeling of Convergence of the Economic System of Ukraine with G20 Countries Based on the Analysis of Structural Changes in Ukrainian Foreign Trade

2019 · Tatyana V. SHTAL, Yana O. POLYAKOVA, et al. · Journal of Advanced Research in Law and Economics · 10

Digital Maturity of Retail Enterprises in Ukraine: Technology of Definition and Directions of Improvement

2021 · Nadiia Proskurnina, Mikolaj Karpinski, et al. · Lecture notes in business information processing · 6

Methods and Approaches to Assessing Investment Attractiveness

2022 · Nadiia PROSKURNINA, Yevheniia CHORNOMORD · Economy of Ukraine · 5

Methodical basis of the evaluation of digital marketing activities with applying the Harrington desirability function

2020 · N.V. Proskurnina · THE BULLETIN OF KHARKIV NATION AGRARIAN UNIVERSITY NAMED AFTER V V DOKUCHAYEVA SERIESECONOMIC SCIENCES · 5

The Conception of Transformation of Marketing Functions on the Basis of Innovative Economy

2019 · N. V. Proskurnina · Business Inform · 4

Trends of structural dynamic changes in retail trade

2018 · Tatyana Shtal, Nadiia Proskurnina · Economics of Development · 4

CSR in Ukrainian Retail Enterprises in Time of the COVID-19 Pandemic and the Russian Invasion (2019–2022)

2023 · Iuliia Dobroskok, Leonid Konstantynovskyi, et al. · Studia Europejskie / Centrum Europejskie Uniwersytetu Warszawskiego · 3

The Theoretical Foundations of the Enterprise Strategic Management System

2023 · Nadiia V. Proskurnina, Anhelina A. Chala · Business Inform · 3

Forming Partnership Relations by Applying Social Media Marketing Tools

2020 · N. V. Proskurnina · THE PROBLEMS OF ECONOMY · 3

Management and administration in the field of services: selected examples

2020 · Tetiana Bakina, Tetiana Krasnoded, et al. · Electronic Kyiv-Mohyla Academy Institutional Repository (National University of Kyiv-Mohyla Academy) · 3

An Identiﬁcation of Trends in the Functioning of Organisations in the Context of Their Impact on the Level of Employment in Ukraine

2024 · Inna Gruzina, Ivanna Pererva, et al. · Studia Europejskie / Centrum Europejskie Uniwersytetu Warszawskiego · 2

Methodology for Assessing the Impact of Digital Innovations on the Economic Efficiency of Export-Oriented Enterprises

2024 · Vladislav V. Bordaiev, Nadiia V. Proskurnina · Business Inform · 2

Comprehensive Approach to Omnichannel Marketing Strategy in Retail Trade

2020 · Tetyana Shtal, Nadiia Proskurnina · Black Sea Economic Studies · 2

Кількісні Методи Оцінки Інноваційного Розвитку Експортоорієнтованих Підприємств В Цифровій Економіці

2024 · В. В. Бордаєв, Н. В. Проскурніна · Efektyvna ekonomika · 1

Фактори Впливу На Інноваційний Розвиток Експортноорієнтованого Підприємництва В Умовах Цифровізації Економіки

2024 · Владислав Бордаєв, Надія Проскурніна · Наукові інновації та передові технології · 1

The State Regulation as a Factor of the Organizational-Economic Mechanism of Management of the Foreign Economic Activity of Enterprise

2023 · Nadiia V. Proskurnina, Alisa V. Hovorovska · Business Inform · 1

Regulation of the development of the market infrastructure of digital payments and the use of tokenized assets

2023 · Nadiya Proskurnina · Economic Analysis · 1

Works count: 42

Citation count: 196

H-index: 9

I10-index: 9