Author

Ed Petkus

Observed names: ED PETKUS, Ed Petkus, Jr.

Observed institutions: Boise State University, Mary Baldwin University, Ramapo College, University of Tennessee at Knoxville, University of Tampa

OpenAlex ID: A5003718773

A Theoretical and Practical Framework for Service-Learning in Marketing: Kolb’s Experiential Learning Cycle

2000 · Ed Petkus · Journal of Marketing Education · 202

Enhancing the application of experiential marketing in the arts

2004 · Ed Petkus · International Journal of Nonprofit and Voluntary Sector Marketing · 155

The Creative Identity: Creative Behavior From The Symbolic Interactionist Perspective

1996 · ED PETKUS · The Journal of Creative Behavior · 99

Toward a stakeholder-based policy process: An application of the social marketing perspective to environmental policy development

1994 · John A. Altman, Ed Petkus · Policy Sciences · 73

Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education

2007 · Ed Petkus · Journal of Marketing Education · 36

Incorporating Transformative Consumer Research Into the Consumer Behavior Course Experience

2010 · Ed Petkus · Journal of Marketing Education · 24

Processing and Retrieval of Inferences and Descriptive Advertising Information: The Effects of Message Elaboration

1993 · Sarah Fisher Gardial, David W. Schumann, et al. · Journal of Advertising · 23

Marketing Outputs as Art? Bringing an Aesthetic Sensibility to the Marketing Curriculum

2011 · Ed Petkus, Desislava Budeva, et al. · Marketing Education Review · 12

Historical Perspectives in Marketing Education: Justification and Implementation

2009 · Ed Petkus · Journal of Marketing Education · 11

Nationality as a Determinant of Learning Styles: Comparing Marketing Students from Bulgaria and the USA.

2015 · Desislava Budeva, Maria Kehaiova, et al. · e-journal of business education & scholarship of teaching · 9

A Customer Value Perspective in the Nonprofit Marketing Context: Expanding the Means-End Chain for Multiple Stakeholders

2001 · Ed Petkus · Journal of Nonprofit & Public Sector Marketing · 9

Implications of the Symbolic Interactionist Perspective For the Study of Environmentally-Responsible Consumption

1992 · Ed Petkus · ACR North American Advances · 7

Open For Remodeling:Boise State Helps Prepare Vietnam'S MBA Faculty of The Future

1995 · Ed Petkus · Change The Magazine of Higher Learning · 4

European Study Tour Applications Of Experiential Learning Processes In Marketing Education

2008 · Ed Petkus, Jr. · College Teaching Methods & Styles Journal (CTMS) · 3

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Ninja Secrets of Creativity

1994 · ED PETKUS · The Journal of Creative Behavior · 3

The effects of memory set accessibility and relevance on the use of memory information during product choice

1993 · Sarah Fisher Gardial, David W. Schumann, et al. · Marketing Letters · 2

Value-Chain Analysis Of Prohibition In The United States, 1920-1933: A Historical Case Study In Marketing

2011 · Ed Petkus, Jr. · Journal of Business Case Studies (JBCS) · 1

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“Can We Have Class Outside?” Implications of the Natural Environment for Marketing Pedagogy

2017 · Ed Petkus, Criscione Laura · Journal of Higher Education Theory and Practice

Electronic Marketing in the Sustainable Tourism Industry: Are Sustainability Credentials Reflected in Website Content?

2015 · Ed Petkus · Developments in marketing science: proceedings of the Academy of Marketing Science

Value-Chain Dynamics of the West Point Foundry, 1817-1911: A Historical Case Analysis in Marketing

2013 · Ed Petkus · Marketing Education Review

Bibliography

2009 · Ed Petkus · Hamilton eBooks

Works count: 21

Citation count: 673

H-index: 9

I10-index: 9