Author

Ashwin Aravindakshan

Institution: University of California, Davis

Observed institutions: University of Maryland, College Park, University of California, Davis

ORCID: 0000-0002-5609-9746

Observed ORCID: 0000-0002-5609-9746

OpenAlex ID: A5003749186

The Effects of New Franchisor Partnering Strategies on Franchise System Size

2006 · Scott Shane, Venkatesh Shankar, et al. · Management Science · 137

How does consumer engagement evolve when brands post across multiple social media?

2021 · Vasu Unnava, Ashwin Aravindakshan · Journal of the Academy of Marketing Science · 124

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Measuring and forecasting mobile game app engagement

2019 · Oliver Rutz, Ashwin Aravindakshan, et al. · International Journal of Research in Marketing · 76

Computing for rural empowerment: enabled by last-mile telecommunications

2016 · Somen Nandi, Saigopal Thota, et al. · IEEE Communications Magazine · 57

Spatiotemporal Allocation of Advertising Budgets

2011 · Ashwin Aravindakshan, Kay Peters, et al. · Journal of Marketing Research · 40

Preparing for a future COVID-19 wave: insights and limitations from a data-driven evaluation of non-pharmaceutical interventions in Germany

2020 · Ashwin Aravindakshan, Jörn Boehnke, et al. · Scientific Reports · 39

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How does awareness evolve when advertising stops? The role of memory

2010 · Ashwin Aravindakshan, Prasad A. Naik · Marketing Letters · 39

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Managing Blood Donations with Marketing

2014 · Ashwin Aravindakshan, Olivier Rubel, et al. · Marketing Science · 31

Mask-Wearing During the COVID-19 Pandemic

2020 · Ashwin Aravindakshan, Jörn Boehnke, et al. · PLOS Global Public Health · 30

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Customer equity: Making marketing strategy financially accountable

2004 · Ashwin Aravindakshan, Roland T. Rust, et al. · Journal of Systems Science and Systems Engineering · 28

Understanding the Memory Effects in Pulsing Advertising

2015 · Ashwin Aravindakshan, Prasad A. Naik · Operations Research · 25

PARSRec

2022 · Ehsan Gholami, Mohammad Motamedi, et al. · ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD) · 13

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Time course of cognitive training in Parkinson disease

2020 · Hoang M. Nguyen, Ashwin Aravindakshan, et al. · Neurorehabilitation · 5

Solving Share Equations in Logit Models Using the LambertW Function

2011 · Ashwin Aravindakshan, Brian Ratchford · Review of Marketing Science · 4

What Characterizes the Polymodal Media of the Mobile Phone? The Multiple Media within the World’s Most Popular Medium

2018 · Martin Hilbert, Ashwin Aravindakshan · Multimodal Technologies and Interaction · 1

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Text and Voice-augmented AI Chatbots: The Role of Input Modality in Conversational Commerce

2026 · Behnaz Bojd, Ashwin Aravindakshan, et al. · SSRN Electronic Journal

Advances in Mathematical Models in Marketing

2007 · Ashwin Aravindakshan · University Libraries (University of Maryland)

Works count: 18

Citation count: 649

H-index: 12

I10-index: 12