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Eduardo Mesquita

Observed names: Eduardo Mesquita De Sousa, Eduardo Mesquita de Sousa, Mesquita, Eduardo
Observed institutions: Escola Superior de Propaganda e Marketing, Universidade de São Paulo, Universidade Nove de Julho, Senac University Center, Serviço Nacional de Aprendizagem Comercial, Centro Universitário UniSenac
ORCID: 0000-0003-0331-7401
Observed ORCID: 0000-0003-0331-7401
OpenAlex ID: A5003833113
Mind the fake reviews! Protecting consumers from deception through persuasion knowledge acquisition
2022 · Murilo Costa Filho, Diego Nogueira Rafael, et al. · Journal of Business Research · 43
Beyond practicing: understanding the influence of ESG perceptions on employee retention
2025 · Izabelli Rocha Alves, Eduardo Mesquita, et al. · Management Research The Journal of the Iberoamerican Academy of Management · 15
Artificial influence: how AI and influencers shape choices in tourism and hospitality
2025 · Eduardo Mesquita, Eliane Herrero, et al. · International Journal of Contemporary Hospitality Management · 14
Entrepreneurship by necessity in times of pandemic: Entrepreneurial motivation and the regulatory focus in explaining the intention to undertake
2024 · Eduardo Mesquita, Tainá Townsend, et al. · REGEPE Entrepreneurship and Small Business Journal · 9
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Is Loyalty Still the Same? An Investigation of the Antecedents of Loyalty
2020 · Eduardo Mesquita de Sousa, Evandro Luiz Lopes, et al. · International Journal of Business Economics and Management · 9
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“What if a Person Gets the Vaccine and Turns into an Alligator?”: A Study of the Effect of Ideological Polarization on Purchase Intention
2022 · Eduardo Mesquita, Evandro Lopes, et al. · Brazilian Business Review · 7
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A inovação na explicação da lealdade: extensão do modelo ACSI
2021 · Eduardo Mesquita de Sousa, Evandro Luiz Lopes, et al. · Revista Administração em Diálogo - RAD · 4
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When Stock Disappears, Psychology Appears: The Moderating Effect of the Regulatory Focus on Consumer Reactions to Out-of-Stock
2025 · Evandro Luiz Lopes, Eduardo Mesquita, et al. · BAR - Brazilian Administration Review · 2
Uma Revisão dos Impactos dos Atributos de Loja
2021 · Eduardo Mesquita De Sousa, Eliane Herrero · Retail Management Review · 2
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The effect of reactance on satisfaction of banking consumers: a comparison between free choice checking accounts and mandatory checking accounts
2026 · Joana Cardoso, Júlio Araujo Carneiro da Cunha, et al. · International Journal of Bank Marketing · 1
An experimental study of the effect of the news source on the dissemination of fake news
2025 · Eduardo Mesquita, Evandro Luiz Lopes, et al. · RAM. Revista de Administração Mackenzie · 1
Análise da Capacidade Absortiva no Campo do Turismo: Estudo Bibliométrico da Evolução Conceitual Teórica entre 1996 e 2021
2023 · Anderson Antônio De Lima, Thiago de Luca Sant'ana Ribeiro, et al. · Marketing & Tourism Review · 1
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“E se a Pessoa Tomar a Vacina e Virar um Jacaré?”: Um Estudo do Efeito da Polarização Ideológica na Intenção de Compra
2022 · Eduardo Mesquita, Evandro Lopes, et al. · Brazilian Business Review · 1
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What motivates and retains students in higher education institutions? A study of factors in distance education
2026 · Daniela Corrêa Nogueira, Nairana Radtke Caneppele, et al. · Tertiary Education and Management
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My friend sent it, I fell for it: investigating misinformation and sender credibility
2026 · Eduardo Mesquita, Evandro Luiz Lopes, et al. · Online Information Review
Author response for "My Friend Sent It, I Fell for It: Investigating Misinformation and Sender Credibility"
2026 · Eduardo Mesquita, Evandro Luiz Lopes, et al. · Publons reviews and discussion
Call for Papers: Generative Artificial Intelligence, Synthetic Data, and Synthetic Respondents in Marketing and Market Research
2026 · Mesquita, Eduardo, Gabriel, Marcelo, et al. · Zenodo (CERN European Organization for Nuclear Research)
Conflicts in the Organizational Environment: Women’s Perceptions Within a Credit Union
2026 · Nairana Radtke Caneppele, Rafael Henrique Silva, et al. · Boletim de Conjuntura (BOCA)
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Author response for "My Friend Sent It, I Fell for It: Investigating Misinformation and Sender Credibility"
2026 · Eduardo Mesquita, Evandro Luiz Lopes, et al. · Publons reviews and discussion
Theory: Conceptual Engagement or Ornament?
2026 · Giuliana Isabella, Eduardo Mesquita · BAR - Brazilian Administration Review
Marketing experimentation
2026 · Evandro Luiz Lopes, Eduardo Mesquita, et al. · Elsevier eBooks
Efetividade Da Gestão Escolar Na Rede Estadual: Análise Da Atuação Dos Gestores E Do Desempenho Educacional
2025 · Freitas, Mabell Dias Ávila Freitas, Caneppele, Nairana Radtke, et al. · Perspectivas em Políticas Públicas
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O efeito mediador da cocriação de valor entre a interação e o valor percebido: Uma perspectiva do consumidor em restaurantes
2025 · Gabrielly Ribeiro Almeida, Lílian Carolina Viana, et al. · Revista Ciências Administrativas
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The mediating effect of value co-creation between interaction and perceived value: A consumer perspective in restaurant
2025 · Gabrielly Ribeiro Almeida, Lílian Carolina Viana, et al. · Revista Ciências Administrativas
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O efeito da cocriação de valor na intenção de revisita de destinos pelos turistas
2025 · Thiago de Luca Santana Ribeiro, Marcela Aparecida da Silva, et al. · Revista Turismo em Análise
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Works count: 32
Citation count: 109
H-index: 6
I10-index: 3
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