Author

Bianca Grohmann

Observed names: Bianca Grohman, Grohmann Bianca, Grohmann, Bianca

Observed institutions: Concordia University, Concordia University, Concordia University

ORCID: 0000-0001-7859-2454

Observed ORCID: 0000-0001-7859-2454

OpenAlex ID: A5003863566

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

2003 · Kevin E. Voss, Eric R. Spangenberg, et al. · Journal of Marketing Research · 2,147

Brand authenticity: An integrative framework and measurement scale

2014 · Felicitas Morhart, Lucia Malär, et al. · Journal of Consumer Psychology · 1,073

Gender Dimensions of Brand Personality

2009 · Bianca Grohmann · Journal of Marketing Research · 590

Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model

2003 · Jean L. Johnson, Ruby Pui-Wan Lee, et al. · Journal of the Academy of Marketing Science · 388

It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting

2004 · Eric R. Spangenberg, Bianca Grohmann, et al. · Journal of Business Research · 382

The influence of tactile input on the evaluation of retail product offerings

2007 · Bianca Grohmann, Eric R. Spangenberg, et al. · Journal of Retailing · 300

Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store

2006 · Eric R. Spangenberg, David E. Sprott, et al. · Journal of Business Research · 294

The effect of brand design on brand gender perceptions and brand preference

2015 · Theo Lieven, Bianca Grohmann, et al. · European Journal of Marketing · 249

Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanation for Self-Prophecy

2003 · Eric R. Spangenberg, David E. Sprott, et al. · Journal of Marketing · 119

Using type font characteristics to communicate brand personality of new brands

2012 · Bianca Grohmann, Joan L Giese, et al. · Journal of Brand Management · 104

The Effect of Brand Gender on Brand Equity

2014 · Theo Lieven, Bianca Grohmann, et al. · Psychology and Marketing · 91

Consumer responses to gift receipt in business-to-consumer contexts

2005 · H. Onur Bodur, Bianca Grohmann · Psychology and Marketing · 84

Does brand authenticity alleviate the effect of brand scandals?

2017 · Amélie Guèvremont, Bianca Grohmann · Journal of Brand Management · 76

The brand authenticity effect: situational and individual-level moderators

2016 · Amélie Guèvremont, Bianca Grohmann · European Journal of Marketing · 74

Brand Social Responsibility: Conceptualization, Measurement, and Outcomes

2014 · Bianca Grohmann, H. Onur Bodur · Journal of Business Ethics · 65

When Should Private Label Brands Endorse Ethical Attributes?

2015 · H. Onur Bodur, Maryam Tofighi, et al. · Journal of Retailing · 58

Will You Purchase Environmentally Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products

2014 · H. Onur Bodur, Kimberly M. Duval, et al. · Journal of Business Ethics · 56

The Ethical Attribute Stigma: Understanding When Ethical Attributes Improve Consumer Responses to Product Evaluations

2013 · H. Onur Bodur, Ting Gao, et al. · Journal of Business Ethics · 52

Consonants in brand names influence brand gender perceptions

2015 · Amelie Guevremont, Bianca Grohmann · European Journal of Marketing · 46

Communicating brand gender through type fonts

2014 · Bianca Grohmann · Journal of Marketing Communications · 46

Spatial density and ambient scent: effects on consumer anxiety

2014 · Tina Poon, Bianca Grohmann · American Journal of Business · 37

Communicating brand biographies effectively: the role of communication source

2019 · Ali Tezer, H. Onur Bodur, et al. · Journal of the Academy of Marketing Science · 31

Ethical attribute and brand concept congruity enhances brand evaluations

2019 · Maryam Tofighi, Bianca Grohmann, et al. · European Journal of Marketing · 25

The impact of brand personality on consumer responses to persuasion attempts

2012 · Amélie Guèvremont, Bianca Grohmann · Journal of Brand Management · 24

Individual pupil size changes as a robust indicator of cognitive familiarity differences

2022 · Léon Franzen, Amanda Cabugao, et al. · PLoS ONE · 21

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Works count: 98

Citation count: 6,620

H-index: 24

I10-index: 35