Author

Boby Arinto

Observed name: Arinto, Boby

Institution: Multimedia Nusantara University

Observed institutions: University of Nottingham, Multimedia Nusantara University

ORCID: 0000-0003-0058-968X

Observed ORCID: 0000-0003-0058-968X

OpenAlex ID: A5003904444

Elucidating the Factors Affecting Entrepreneurs’ Intention to Adopt Social Media in Their Business: A Perspective from Indonesia

2023 · Nosica Rizkalla, Elissa Dwi Lestari, et al. · International Journal of Professional Business Review · 17

Uncovering the determinants of environmentally-friendly apparel purchase intention in Indonesia: Incorporating environmental concern and knowledge into the theory of planned behavior

2022 · Nosica Rizkalla, Elissa Dwi Lestari, et al. · Economics Management and Sustainability · 12

Optimalisasi Komunikasi Efektif Sebagai Sarana Ekspresi Diri dan Pemahaman Antar Pribadi Pada Generasi Z

2026 · Rajesh Prettypal Singh, Yoanita Alexandra, et al. · Jurnal Penelitian dan Pengabdian Masyarakat · 1

Consumer Privacy Concern, Trust, and Intimacy as Drivers of E-Loyalty: The Moderating Role of Need for Relatedness in Shopee Users

2026 · Boby Arinto, Arief Kusuma Among Praja, et al. · Ultima Management Jurnal Ilmu Manajemen · 1

Factors Influencing Core Brand Attitude and Consumer Perceptional Fit in the Pandemic Era and Their Implications for Purchase Intention Toward Extended Product

2021 · Boby Arinto, Agauta Aprilio · Conference Series · 1

Pengaruh Importance to Career, Family Support, Experience of Faculty Terhadap Intention to Participate in Study Abroad , Telaah Pada Para Mahasiswa Universitas Swasta, Tangerang, Banten, Indonesia

2020 · Boby Arinto, Nosica Rizkalla · Ultima Management Jurnal Ilmu Manajemen · 1

Bridging the Theory-Practice Gap: A Qualitative Portfolio Analysis of Consultancy-as-Pedagogy in Brand Management Education

2026 · Yoanita Alexandra, Boby Arinto, et al. · Ilomata International Journal of Management

Sustainable Marketing Empowerment for Tangerang’s F&B MSMEs Through the 4P Approach

2025 · ALEXANDRA, YOANITA, Singh, Rajesh Prettypal, et al. · JUAN (Jurnal Ultima Abdimas Nusantara)

Exploring Young Consumers’ Brand Engagement on Social Media: the Case of Sociolla Through Self-determination Theory

2025 · Boby Arinto, Rajesh Prettypal Singh, et al. · Dynamic Management Journal

A Framework Of Entrepreneurship Incubator For University Students In Indonesia

2023 · Izzatul Ussna Ridzwan, Noor Awanis Muslim, et al.

Works count: 10

Citation count: 33

H-index: 2

I10-index: 2