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Önder Kethüda

Observed names: KETHÜDA, Önder, Kethuda, Onder, Kethüda, Önder, Onder Kethuda, Önder KETHÜDA
ORCID: 0000-0002-7661-2009
Observed ORCID: 0000-0002-7661-2009
OpenAlex ID: A5003939680
Charity Social Media Marketing and Its Influence on Charity Brand Image, Brand Trust, and Donation Intention
2022 · Yusuf Bilgin, Önder Kethüda · VOLUNTAS International Journal of Voluntary and Nonprofit Organizations · 114
The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency
2023 · Murat Aktan, Önder Kethüda · Journal of Consumer Behaviour · 54
Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands
2022 · Önder Kethüda · Journal of Marketing for HIGHER EDUCATION · 39
Positioning strategies and rankings in the HE: congruence and contradictions
2021 · Önder Kethüda · Journal of Marketing for HIGHER EDUCATION · 38
The role of social media marketing activities in converting existing students into university advocates
2023 · Önder Kethüda, Yusuf Bilgin · Journal of Marketing for HIGHER EDUCATION · 28
Positioning Strategies of Universities: An Investigation on Universities in Istanbul
2016 · Kahraman Çatı, Önder Kethüda, et al. · TED EĞİTİM VE BİLİM · 19
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Türkiye'deki Uluslararası Öğrenci Hareketliliği Üzerine Bir Araştırma
2015 · Önder Kethüda · Yuksekogretim Dergisi · 16
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Restoran İşletmelerinde Hizmet Kalitesinin Müşteri Memnuniyetine ve Sadakatine Etkisi: Oba Restoran Örneği
2017 · Yusuf Bilgin, Önder Kethüda · Cankiri Karatekin Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi · 11
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Tüketi̇ci̇ Temelli̇ Marka Değeri̇ni̇n Ağizdan Ağza Pazarlamaya Etki̇si̇
2014 · Halil İbrahim Yazgan, Kahraman Çatı, et al. · Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi · 8
Perceived Market Leadership and Customer Engagement for IT Companies in the Enterprise Software Market: Evaluating the Role of Social Media Marketing
2025 · Onder Kethuda, Rami Ayoubi · Journal of Business-to-Business Marketing · 7
Which Matters More in Higher Education: Social Environment or Teaching Excellence? A Comparison Between Private and Public Universities
2021 · Önder Kethüda · Yuksekogretim Dergisi · 7
Yeni̇li̇k Ve Müşteri̇ Performansinin Fi̇nansal Performans Üzeri̇ndeki̇ Etki̇si̇: Orta Ölçekli̇ Sanayi̇ İşletmeleri̇nde Bi̇r Araştirma
2015 · M. Akif Öncü, Murat Bayat, et al. · Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi · 7
Üniversitelerde Öğrenci Memnuniyetini ve Sadakatini Artırmanın Bir Aracı Olarak Sosyal Medya Pazarlama Aktiviteleri
2023 · Yusuf BİLGİN, Önder KETHÜDA, et al. · Alanya Akademik Bakış · 2
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The mediating role of the price in the relationship between quality and academic attractiveness of higher education
2020 · Onder Kethuda · Journal of Higher Education and Science · 2
Evaluating the Success of the Economic and Premium Private Labels in Retailers Positioned at the Opposite Ends of the Price-Quality Axis
2019 · Önder Kethüda · Advances in marketing, customer relationship management, and e-services book series · 2
Segmenting international student market: An investigation in the United Kingdom
2017 · Önder Kethüda · Yuksekogretim Dergisi · 2
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A qualitative research on educational fields on which universities positioned themselves in turkey
2016 · Kahraman Cati, Yusuf Bilgin, et al. · Journal of Higher Education and Science · 2
Mağaza İmaj Bi̇leşenleri̇ni̇n Premi̇um Özel Markali Ürünlere İli̇şki̇n Müşteri̇leri̇n Kali̇te Algisina Ve Satin Alma Ni̇yeti̇ne Etki̇si̇
2020 · Önder Kethüda · Pazarlama ve Pazarlama Araştırmaları Dergisi · 1
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Perakende Mağazalarında Satış Temsilcilerinin Performansını Etkileyen Faktörler
2018 · Önder Kethüda · Ekonomik ve sosyal araştırmalar dergisi · 1
Satiş Elemanlarinin Satiş Ve Müşteri̇ Yönlülükleri̇ni̇n Maaş Şekli̇ne Ve Satiş Eği̇ti̇mi̇ne Göre Değerlendi̇ri̇lmesi̇
2017 · Önder KETHÜDA, Yusuf BİLGİN · International Journal of Management Economics and Business · 1
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Ki̇şi̇sel Satişta Eti̇k Olmayan Davranişlarin Satiş Performansina Etki̇si̇: Perakendeci̇li̇k Sektöründe Bi̇r Uygulama
2017 · Önder Kethüda, Yıldırım Yıldırım · Uluslararası İktisadi ve İdari İncelemeler Dergisi · 1
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Evaluating the Effectiveness of SaaS Companies’ Social Media Marketing Activities on Customers’ Re-purchase intention
2026 · Onder Kethuda, Ramazan Kaya · International Journal of Marketing Communication and New Media
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Marketing strategies and consumer behavior in the digital age [Abstract]
2025 · Cockrill, Antje, Almoraish, Ahmed, et al. · ORCA Online Research @Cardiff (Cardiff University)
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Antecedents of Collaborative Consumption Tendency--Model
2024 · Murat Aktan, Önder Kethüda · PsycTESTS Dataset
The Antecedents of Economy-class Passenger Loyalty The Moderating Role of Airline Business Models: Full-service and Low-cost Airlines
2023 · Önder Kethüda, Emre Dil, et al. · Istanbul Business Research
Works count: 39
Citation count: 362
H-index: 8
I10-index: 8
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