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Mayar Farrag ElSayed

Observed names: Mayar Farrag ELSAYED, Mayar Farrag Elsayed
Observed institution: Egyptian Chinese University
ORCID: 0000-0002-2432-7900
Observed ORCID: 0000-0002-2432-7900
OpenAlex ID: A5003945385
Drivers of business model innovation in micro and small enterprises: evidence from Egypt as an emerging economy
2023 · Rasha A. A. ElNaggar, Mayar Farrag ElSayed · Future Business Journal · 23
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The influences of country brand authenticity in transnational higher education: student satisfaction at country-branded universities
2026 · Stephen Wilkins, Joe Hazzam, et al. · Higher Education Research & Development · 2
PDF
The pharaoh rises: Z-generation startup PIK
2022 · Randa El Bedawy, Mayar Farrag Elsayed · Emerald Emerging Markets Case Studies · 1
Students’ choice of university in transnational education: the factors influencing their decision to study at a country-branded university
2026 · Stephen Wilkins, Joe Hazzam, et al. · Journal of Marketing for HIGHER EDUCATION
PDF
Leveraging Ai and User-generated Content in Sport Tourism: How Engagement and Familiarity Drive Purchase Intent for Food Brands in Emerging Markets
2026 · Abdullah RASHED, Samar SHILBAYEH, et al. · GeoJournal of Tourism and Geosites
PDF
Evaluating the Influence of Geo-targeted Advertising on Purchase Intention in Sport Tourism: Trust as a Key Mediator in F&b Mobile Applications
2026 · Perihan SALAH, Abdullah RASHED, et al. · GeoJournal of Tourism and Geosites
PDF
Works count: 6
Citation count: 26
H-index: 2
I10-index: 1
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