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Author

Patria Laksamana

Observed name: Laksamana, Patria
Institution: Perbanas Institute
ORCID: 0000-0002-6069-7853
Observed ORCID: 0000-0002-6069-7853
OpenAlex ID: A5003991039
Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry
2018 · Patria Laksamana · International Review of Management and Marketing · 139
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Determining factors of continuance intention in mobile payment: fintech industry perspective
2022 · Patria Laksamana, Suharyanto Suharyanto, et al. · Asia Pacific Journal of Marketing and Logistics · 120
The role of interaction quality and switching costs in premium banking services
2013 · Patria Laksamana, David Wong, et al. · Marketing Intelligence & Planning · 30
I Will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing
2020 · Patria Laksamana · International Review of Management and Marketing · 20
Pelatihan Online Content Marketing dan Desain Bagi Pemula Dengan Menggunakan Aplikasi Canva
2022 · Adi Darmawan, Patria Laksamana, et al. · Jurnal Abdimas Perbanas · 13
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Artificial intelligence-driven brand strategy: Impact on awareness, image, equity, and loyalty
2024 · Patria Laksamana, Saripudin Saripudin, et al. · Journal of Infrastructure Policy and Development · 12
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The Influence of Consumer Ethnocentrism, Perceived Value and Brand Credibility on Purchase Intention: Evidence from Indonesia’s Banking Industry
2016 · Patria Laksamana · Journal of Marketing Management (JMM) · 12
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A purchase intention model for foreign banks within Indonesia
2012 · Fatimah Muchtar, Russel P.J. Kingshott, et al. · International Journal of Bank Marketing · 12
Pengaruh Pemasaran Media Sosial dan Hubungan Pelanggan pada Loyalitas Merek dengan Keterlibatan Pelanggan Sebagai Variabel Intervening
2023 · Celia Adinda Wibowo, Patria Laksamana · J-MAS (Jurnal Manajemen dan Sains) · 9
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Layanan Prima dan Digitalisasi UMKM Sepatu, Sentra PIK Pulogadung
2024 · Patria Laksamana, Saripudin Saripudin, et al. · Jurnal Abdimas Perbanas · 4
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Analysis of the Influence of Mobile Marketing and Social Media Marketing on Purchase Intention with Customer Engagement as an Intervening Variable in the Property Industry
2023 · Maula Matin, Patria Laksamana · Journal Of Social Research · 4
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The Role of Permission on Purchase Intention in Mobile Marketing in Banking
2016 · Patria Laksamana · Journal of Marketing Management (JMM) · 3
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Pengaruh social media promotion dan electronic word of mouth terhadap keputusan pemilihan pada perguruan tinggi
2018 · Azmar Azmar, Patria Laksamana · Jurnal Riset Perbankan Manajemen dan Akuntansi · 2
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Customer retention and cross-buying in premium banking services : the roles of switching costs and interaction quality
2012 · Patria Laksamana · eSpace (Curtin University) · 2
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The Role Customer Relationship Marketing, Service Quality, Brand Image, and Customer Satisfaction in Customer Loyalty in FMCG Industry
2025 · Nani Fitriani, Muhammad Fauzan Yafie, et al. · Journal of Management and Business Review · 1
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Strategi Inovasi E-Commerce UMKM Sabila Florist
2025 · Wijaya, Chandra, Laksamana, Patria, et al. · Jurnal Pengabdian kepada Masyarakat Nusantara · 1
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Pengaruh Social Media Marketing dan Green Knowledge terhadap Purchase Decision yang Dimediasi oleh Brand Image dan Brand Trust
2025 · Reeta Lastika Salsabila, Patria Laksamana · EKOMA Jurnal Ekonomi Manajemen Akuntansi · 1
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Strategi Digital: Dampak Pemasaran Media Sosial, Kredibilitas Influencer, Dan Citra Merek Terhadap Niat Beli Konsumen
2025 · Ireine Florencia Moniaga, Patria Laksamana · KOMPLEKSITAS JURNAL ILMIAH MANAJEMEN ORGANISASI DAN BISNIS · 1
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Pengaruh Kualitas Layanan dan Brand Image Terhadap Loyalitas dengan Kepuasan Nasabah Sebagai Variabel Intervening Pada Produk UlaMM Reguler di PNM Cabang Bogor
2025 · Muhammad Yusuf, Patria Laksamana · Jurnal Manajemen Akuntansi Ekonomi · 1
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Social Media Marketing on Brand Awareness, Brand Preference and Brand Image: A Comparison of Facebook, X and Instagram
2025 · Patria Laksamana, Muhammad Iqbal, et al. · Moneter Jurnal Keuangan dan Perbankan · 1
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Iphone puluhan juta terasa murah: Cicilan jadi trik marketing yang menggoda konsumen beli HP baru
2026 · Patria Laksamana · The Conversation
From Artificial Intelligence to Customer Advocacy: Evidence from the Banking Industry
2026 · Saripudin Saripudin, Yohanes Ferry Cahaya, et al. · ETIKONOMI
Pengaruh Literasi Asuransi, Promosi, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Asuransi Kecelakaan Diri Melalui Kepercayaan
2026 · Fauzi, Ahmad, Laksamana, Patria · Management Studies and Entrepreneurship Journal (MSEJ)
‘Brand’ ramai-ramai keluar dari marketplace: Apakah jualan di kanal sendiri bisa lebih untung?
2026 · Patria Laksamana · The Conversation
Soft Systems Methodology Approach to Mapping Sustainable Business Model Elements in the Indonesian Media Industry
2026 · Hermawan, Hardy R, Siregar, Hermanto, et al. · Perbanas International Seminar on Economics, Business, Management, Accounting and IT
Works count: 50
Citation count: 388
H-index: 9
I10-index: 8
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