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Youngjee Ko

ORCID: 0009-0000-0809-6068
Observed ORCID: 0009-0000-0809-6068
OpenAlex ID: A5004123607
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and psychological reactance
2021 · Hanyoung Kim, Youngji Seo, et al. · International Journal of Advertising · 30
Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention
2024 · Youngjee Ko, Joe Phua · Journal of Current Issues & Research in Advertising · 25
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance
2023 · Youngjee Ko, Hanyoung Kim, et al. · Journal of Social Marketing · 18
The power of “Likes”: the effects of “Liked By” and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine
2023 · Youngji Seo, Hanyoung Kim, et al. · Journal of Marketing Communications · 13
Using humor to increase COVID ‐19 vaccination intention for the unvaccinated: The moderating role of trust in government
2023 · Hye Jin Yoon, Jongmin Lee, et al. · Journal of Consumer Behaviour · 12
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The role of construal fit in threat appeal to persuade young drivers not to text while driving
2021 · Dongjae (Jay) Lim, Jhih-Syuan Lin, et al. · Journal of Social Marketing · 7
The effectiveness of green demarketing campaigns: the moderating role of corporate social responsibility orientation
2024 · Hye Jin Yoon, Yoon-Joo Lee, et al. · Marketing Intelligence & Planning · 5
The order effects of humor and risk messaging strategies in public service advertisements: the moderating role of trust in science and mediating role of psychological reactance
2024 · Hanyoung Kim, Hye Jin Yoon, et al. · International Journal of Advertising · 4
Are interactive PSA formats always effective? The interaction between empathy-inducing message content, carousel formats, and connectedness with nature in pro-environmental campaigns
2025 · Ja Kyung Seo, Hanyoung Kim, et al. · International Journal of Advertising · 3
Can virtual, CGI-generated, influencers help sell products on Instagram Effects of perceived realism and disclosure on brand-related attitudes and behavioural intentions
2025 · Joe Phua, Nathaniel J. Evans, et al. · International Journal of Internet Marketing and Advertising · 2
The Effects of AI Disclosure and Value-Oriented Brand Campaign on Perceived Campaign Value, Brand Integrity, Consumer-brand Identification, and Purchase Intention
2025 · 고려대학교 심리학부 조교수, Taeyeon Kim, et al. · Gwanggohak yeon-gu/Gwang'gohag yeon'gu
The point of no return: Crisis management lessons from US adults' infectious disease risk (IDR) perception and response to the Flu‐and‐COVID dual threat
2024 · Youngji Seo, Sung In Choi, et al. · Journal of Contingencies and Crisis Management
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Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram Effects of Perceived Realism and Disclosure on Brand-Related Attitudes and Behavioral Intentions
2023 · Youngjee Ko, Nathaniel Evans, et al. · International Journal of Internet Marketing and Advertising
How Do Social Comparison and Self-efficacy Influence Diabetic Patients’ Motivation Toward a Nutrition Regimen?
2019 · Youngjee Ko · UWM Digital Commons (University of Wisconsin–Milwaukee)
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Works count: 14
Citation count: 119
H-index: 6
I10-index: 5
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