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Raluca-Giorgiana Popa Chivu

Observed names: CHIVU RALUCA-GIORGIANA, RALUCA-GIORGIANA CHIVU, RALUCA-GIORGIANA CHIVU (POPA), Raluca-Giorgiana (Chivu) Popa, Raluca-Giorgiana (POPA) CHIVU, Raluca-Giorgiana (Popa) Chivu, Raluca-Giorgiana Chivu, Raluca-Giorgiana Chivu (Popa), Raluca-Giorgiana Chivu Popa
ORCID: 0000-0001-5212-5727
Observed ORCID: 0000-0001-5212-5727
OpenAlex ID: A5004146987
Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers
2018 · Gheorghe Orzan, Anca Cruceru, et al. · Sustainability · 215
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Artificial Intelligence in Digital Marketing: Enhancing Consumer Engagement and Supporting Sustainable Behavior Through Social and Mobile Networks
2025 · Carmen Acatrinei, Ingrid Georgeta Apostol, et al. · Sustainability · 98
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Hedonic and Impulsive Consumer Behavior Stimulated by Social Media: Implications for Sustainable Fashion Marketing
2025 · David-Florin Ciocodeică, Raluca-Giorgiana Chivu (Popa), et al. · Sustainability · 46
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The Role of Blockchain Technologies in the Sustainable Development of Students’ Learning Process
2022 · Raluca-Giorgiana (Popa) Chivu, Ionuț-Claudiu Popa, et al. · Sustainability · 41
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Modeling AI Adoption in SMEs for Sustainable Innovation: A PLS-SEM Approach Integrating TAM, UTAUT2, and Contextual Drivers
2025 · Raluca-Giorgiana (Chivu) Popa, Ionuț-Claudiu Popa, et al. · Sustainability · 30
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The Degree of Adoption of Business Intelligence in Romanian Companies—The Case of Sentiment Analysis as a Marketing Analytical Tool
2022 · David-Florin Ciocodeică, Raluca-Giorgiana (Popa) Chivu, et al. · Sustainability · 21
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Artificial Intelligence, Consumer Trust and the Promotion of Pro-Environmental Behavior Among Youth
2025 · Raluca-Giorgiana (Chivu) Popa, Alina Stefania Chenic · Sustainability · 16
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Sustainable Transformation of Consumer Behavior—Vector Modeling in Determining the Decision to Choose a Medical Service in the Context of COVID-19
2021 · Raluca-Giorgiana (Popa) Chivu, Ionuț-Claudiu Popa, et al. · Sustainability · 8
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The impact of online marketing on the use of textile packaging: an approach to consumer behaviour
2021 · STEFAN-CLAUDIU CAESCU, FLORINA BOTEZATU, et al. · Industria Textila · 7
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An Empirical Model of Antecedents of Marketing Information Technology (MarTech) Adoption
2023 · VEGHES CALIN-PETRICA, ORZAN MIHAI-CRISTIAN, et al. · ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH · 5
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Generational differences in perceptions of AI-generated reviews in online textile purchases: implications for sustainable digital consumption
2025 · ANDREEA MIHAELA BARBU, IONUȚ-CLAUDIU POPA, et al. · Industria Textila · 4
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Data-Driven Insights into Consumer Satisfaction in E-Learning: Implications for Sustainable Digital Marketing
2025 · Daniel Moise, Elena Goga, et al. · Sustainability · 3
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The Use of the OpenAI GPT-3 AI Technology for Marketing Content Purposes
2024 · Ionut TANASE, Bianca Cristiana VOICU, et al. · Journal of Eastern Europe Research in Business & Economics · 3
Creating Value with Big Data in Marketing
2022 · Ionuţ Adrian Moşescu, Raluca-Giorgiana Chivu, et al. · Springer proceedings in business and economics · 3
The Influence of the Marketing Communication on Consumer Behavior
2017 · Gheorghe Orzan, Raluca-Florentina Tita, et al. · RePEc: Research Papers in Economics · 3
Emotional Responses to AI-Powered Personalised Advertising: The Role of Perceived Empathy and Social Cognition in Consumer Decision-Making
2026 · Cristian Ionuţ Tatu, Raluca-Giorgiana Chivu (Popa), et al. · Journal of Intelligence · 1
The impact of AI-powered personalisation on consumer purchase decisions in the textile sector
2026 · HORIA MIHALCESCU, RALUCA-GIORGIANA CHIVU (POPA), et al. · Industria Textila · 1
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Studying the Digital Marketing Strategy through Big Data in Banking Sector
2019 · IonuÈ›-Adrian Mosescu, Ștefan-Claudiu Căescu, et al. · RePEc: Research Papers in Economics · 1
Learning for Employment: Value Gap Between Disruptive Technologies and Traditional Teaching Methods
2018 · Luiza Lazar (Turlacu), Raluca-Giorgiana Chivu, et al. · ICERI proceedings · 1
Unveiling the Power of Social Media: Innovative Strategies and SOCMINT Insights in Modern Marketing
2024 · Raluca-Giorgiana Chivu (Popa), Ionut-Claudiu Popa · Ovidius University Annals Economic Sciences Series
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Human Resources Management - A Process Adapted to 2022
2022 · Ionuț-Claudiu Popa, Raluca-Giorgiana Popa Chivu, et al. · Ovidius University Annals Economic Sciences Series
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Analysis of the Trust Offered to Companies Based on the Number of Followers on Instagram
2022 · Raluca-Giorgiana Popa Chivu, Ionuț-Claudiu Popa, et al. · Ovidius University Annals Economic Sciences Series
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Marketing Through Social Networks - Analysis of the Presence in Social Media of Romanian Consumers
2022 · Raluca-Giorgiana Chivu Popa, Bianca-Cristiana Voicu, et al. · Ovidius University Annals Economic Sciences Series
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The Role of Marketing in Luxury Tourism: A Case Study on the Structures of Tourist Reception in Romania
2022 · Raluca-Giorgiana Chivu Popa · Ovidius University Annals Economic Sciences Series
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Awareness of the Endogenous Factors Influence Purchasing and Consumption Decisions
2021 · Ionuț-Claudiu Popa, Raluca-Giorgiana Chivu, et al. · Sciendo eBooks
Works count: 41
Citation count: 507
H-index: 8
I10-index: 7
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