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Achaporn Kwangsawad

Observed name: Kwangsawad, Achaporn
ORCID: 0000-0002-8711-8049
Observed ORCID: 0000-0002-8711-8049
OpenAlex ID: A5004433428
Overcoming customer innovation resistance to the sustainable adoption of chatbot services: A community-enterprise perspective in Thailand
2022 · Achaporn Kwangsawad, Aungkana Jattamart · Journal of Innovation & Knowledge · 185
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How can hesitation in hotel live-streaming payment be overcome?: Examine the role of entrepreneurial performance and viewers’ personality traits
2023 · Aungkana Jattamart, Paingruthai Nusawat, et al. · Journal of Open Innovation Technology Market and Complexity · 25
The Performance Evaluation of a Website using Automated Evaluation Tools
2019 · Achaporn Kwangsawad, Aungkana Jattamart, et al. · Technology Innovation Management and Engineering Science International Conference (TIMES-iCON) · 20
What awareness variables are associated with motivation for changing risky behaviors to prevent recurring victims of cyberbullying?
2021 · Aungkana Jattamart, Achaporn Kwangsawad · Heliyon · 16
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Factors influencing the intentions of customer with regard to the use of E-WOM behavior to promote the use of E-commerce websites
2019 · Aungkana Jattamart, Achaporn Kwangsawad, et al. · Technology Innovation Management and Engineering Science International Conference (TIMES-iCON) · 12
Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior
2025 · Achaporn Kwangsawad, Paingruthai Nusawat, et al. · Journal of theoretical and applied electronic commerce research · 9
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Conceptual Model of Innovation Decision Process and Hesitation to Adopt Augmented Reality in Tourism Industry
2024 · Achaporn Kwangsawad, Paingruthai Nusawat, et al. · International Journal of Human-Computer Interaction · 9
Cultural Tourism Web Service via Augmented Reality for Public Relations in Prachuapkhirikhan Province
2019 · Paingruthai Nusawat, Achaporn Kwangsawad, et al. · Technology Innovation Management and Engineering Science International Conference (TIMES-iCON) · 6
Exploring How Marketing Content and Brand Equity Impact the Continuous Purchase Using Live Streaming
2024 · Achaporn Kwangsawad, Aungkana Jattamart, et al. · Polish Journal of Management Studies · 3
Dual Customer Responses to AI Chatbots in Online Shopping: An Integrated AIDUA–SOR Framework
2026 · Aungkana Jattamart, Paingruthai Nusawat, et al. · Journal of theoretical and applied electronic commerce research · 2
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Connecting Integrated Tourism Networks Post COVID-19 Scenario with Geoinformatics Innovation in Prachuap Khiri Khan Province for Thai Tourists
2023 · Aungkana Jattamart, Paingruthai Nusawat, et al. · Rajabhat Chiang Mai Research Journal · 2
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Factor to Accomplish the Affiliate Marketing for Internet Entrepreneur : a preparation to AEC
2013 · Achaporn Kwangsawad, Patcharaporn Chaipattanametee · 1
Tourists’ Responses to Immersive Technology in Community-Based Tourism: A Stimulus–Organism–Response Model
2026 · Achaporn Kwangsawad, Paingruthai Nusawat, et al. · ASEAN Journal of Scientific and Technological Reports
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Review of: "[Commentary] Transformative Strategies for Marketing in the AI Era"
2024 · Achaporn Kwangsawad · Qeios
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การศึกษาปัจจัยที่มีอิทธิพลต่อการสื่อสารทางการตลาดออนไลน์ผ่านแอปพลิเคชันไลน์ ที่ส่งผลต่อการตัดสินใจซื้อสินค้าโอทอป
2021 · Kwangsawad, Achaporn, Jattamart , Aungkana · Journal of Yala Rajabhat University
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การสำรวจสถานการณ์การทำฟาร์มโคนมสมาชิกสหกรณ์ บนพื้นฐานของระบบสารสนเทศทางภูมิศาสตร์
2021 · Kwangsawad, Achaporn, Jattamart, Aungkana · Parichart Journal
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Works count: 16
Citation count: 290
H-index: 7
I10-index: 5
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