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Author

S. Shyam Prasad

Observed names: Dr. S. Shyam Prasad, Prasad, S Shyam, S Shyam Prasad, Siddharth Prasad
ORCID: 0000-0003-3710-3858
Observed ORCID: 0000-0003-3710-3858
OpenAlex ID: A5004738638
Impact of OTT media on the society: insights from path analysis
2021 · S. Shyam Prasad · Asia-Pacific Journal of Business Administration · 13
Customer Engagement Marketing and Firms’ Deliberation on E-Word of Mouth Communication on Online Platforms : A Study on Millennials and Zoomers
2024 · Shampa Nandi, S. Shyam Prasad · Indian Journal of Marketing · 11
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Ethnocentrism and Xenocentrism Among Indian Consumers Towards Global Technology Brands: Importance of Brand Image and Brand Attitude
2024 · Ali Kara, S. Shyam Prasad, et al. · Journal of International Consumer Marketing · 8
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Indian consumers’ behaviour during COVID 19: An Exploratory Study
2021 · S Shyam Prasad, Pratikshya Praharaj · Asian Journal of Management · 7
Influence of Social Media on Post-Purchase Dissonance : An Empirical Study
2023 · S. Shyam Prasad, Amruta Y. K. · Indian Journal of Marketing · 6
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Interpreting Competitive Advantage : Evidence from Existing Literature
2020 · S. Shyam Prasad · Indian Journal of Marketing · 3
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How can The Left-Out Store get it right?
2023 · S. Shyam Prasad, Rajendra Desai, et al. · Emerald Emerging Markets Case Studies · 1
An Exploratory Study of Positioning of Cement Brands in Rajasthan
2019 · S. Shyam Prasad, Vishwajeet Singh Rathore, et al. · Indian Journal of Marketing · 1
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Nexa Showroom: An Analysis of Consumers Perception towards its Premier Image in Bengaluru
2018 · Dr. S. Shyam Prasad, Vatsal Rajesh Savant, et al. · International Academic Journal of Business Management · 1
Indian SME perspectives of supply chain risks in Industry 4.0 environment
2026 · Ali Kara, Guido Grunwald, et al. · Supply Chain Forum an International Journal
Review of: "Measuring the Deviations from Perfect Competition: International Evidence"
2023 · S Shyam Prasad · Qeios
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Product recommendation agents and customers’ search experience
2023 · Prasad, S Shyam · Figshare
Marketing in the new normal: A tale of relationship of consumer behaviour in select Indian Retail Sectors
2020 · Siddharth Prasad, Samant Shant Priya · LBS Journal of Management & Research
Factors Impacting Brand Equity of PLBs: A Study of Grocery and Household Items in Bengaluru
2017 · S. Shyam Prasad, Shampa Nandi · IRA-International Journal of Management & Social Sciences
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Works count: 14
Citation count: 51
H-index: 5
I10-index: 2
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