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Author

Andreea Trifu

Observed name: Trifu, Andreea
Institution: CUNEF Universidad
ORCID: 0000-0001-5674-5536
Observed ORCID: 0000-0001-5674-5536
OpenAlex ID: A5004890527
ChatGPT adoption and its influence on faculty well-being: An empirical research in higher education
2024 · Jesús J. Cambra-Fierro, María Fuentes Blasco, et al. · Education and Information Technologies · 139
The Next-Generation Shopper: A Study of Generation-Z Perceptions of AI in Online Shopping
2024 · Ovidiu-Iulian Bunea, Răzvan-Andrei Corboș, et al. · Journal of theoretical and applied electronic commerce research · 107
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Ask ChatGPT first! Transforming learning experiences in the age of artificial intelligence
2024 · Lily (Xuehui) Gao, María Eugenia López-Pérez, et al. · Studies in Higher Education · 59
How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention
2021 · Jesús Cambra-Fierro, Lily (Xuehui) Gao, et al. · Journal of Retailing and Consumer Services · 58
The influence of communication in destination imagery during COVID-19
2021 · Jesús Cambra-Fierro, María Fuentes-Blasco, et al. · Journal of Retailing and Consumer Services · 41
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Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes: insights from a B2B service context
2021 · Lily (Xuehui) Gao, Iguácel Melero-Polo, et al. · Journal of Business and Industrial Marketing · 24
Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context
2021 · Miguel Á. Ruz-Mendoza, Andreea Trifu, et al. · Journal of Business Research · 24
Short-term and long-term effects of touchpoints on customer perceptions
2021 · Jesús Cambra-Fierro, Yolanda Polo-Redondo, et al. · Journal of Retailing and Consumer Services · 23
It’s the moment of truth: a longitudinal study of touchpoint influence on business-to-business relationships
2024 · Jesús Cambra-Fierro, Lia Patrício, et al. · Journal of Research in Interactive Marketing · 11
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ChatGPT’s feedback credibility and students’ perceived learning: the role of agent-related social perceptions
2026 · Raúl Pérez-López, Rubén González-Vallejo, et al. · International Journal of Educational Technology in Higher Education
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The Implications of Short-Term and Long-Term B2B Touchpoints: An Abstract
2022 · Jesús Cambra-Fierro, Yolanda Polo-Redondo, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Analyzing the Powerful Impact of Touchpoints in a B2B Context: An Abstract
2022 · Lily Xuehui Gao, Iguácel Melero-Polo, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Works count: 13
Citation count: 484
H-index: 9
I10-index: 9
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